Design: Web Site Design

Zara is a global brand that is based in Spain, has a broad audience, and offers its customers an unparalleled shopping experience. Since its inception, Zara has been at the forefront of the online-shopping space. In this article, I’ll share my analysis of the Zara Web site, examining its functional capabilities and design features to better understand how the brand achieves ecommerce success and caters to the needs of modern consumers. Is the Zara Web site truly as convenient and stylish as its clothing? Let’s dive in and find out!

The Zara Home Page

The unconventional home page has both advantages and disadvantages. So before you consider how to implement a similar approach on your Web site without compromising on usability, it’s important that you understand your users and know whether they’ll be able to grasp this design concept. Implementing a unique layout could be appropriate for gaming or fashion-related sites, among others, but it would be odd to see such a layout on the Walmart or Bank of America site. Read More

Are you struggling to create a landing page that converts visitors into customers? You’re not alone. Having a Web site with precisely crafted landing pages is essential for any business. In fact, according to recent studies, businesses with more than 40 landing pages generate twelve times more leads than those with just one to five pages. So, whether a business is selling a product or service or simply looking to capture leads, it is crucial to create landing pages that convert. Let’s explore the key elements that make up a perfect landing page. Then, I’ll give you some tips to help you create your own perfect landing page.

What Is the Anatomy of a Landing Page?

A landing page is a Web page whose design can persuade visitors to take a particular action. The anatomy of a landing page refers to the structural and functional components that make up a landing page. The anatomy of a landing page includes elements such as the headline, subheadline, hero image, value proposition, call to action, form fields, social proofs, navigation, page speed, and mobile optimization. Understanding the anatomy of a landing page is essential to optimizing its effectiveness and increasing its ability to convert visitors into customers. Businesses can create a powerful tool for achieving their marketing goals and driving business growth by designing and optimizing each element of a landing page. Read More

Recently, Office Depot redesigned their search user interface, adding attribute-based filtering and creating a more dynamic, interactive user experience. Unfortunately, Office Depot’s interaction design misses some key points, making their new search user interface less usable and, therefore, less effective. That’s the bad news. The good news is that the Office Depot site presents us with an excellent case study for demonstrating some of the important best practices for designing filters for faceted search results, as follows:

1. Decide on your filter value-selection paradigm—either drill-down or parallel selection.
2. Provide an obvious and consistent way to undo filter selection.
3. Always make all filters easily available.
4. At every step in the search workflow, display only filter values that correspond to the available items, or inventory.
5. Provide filter values that encompass all items, or the complete inventory.

By following the attribute-based filtering design best practices this article describes, you can ensure your customers can take care of business without having to spend time struggling with your search user interface. Read More