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Experiences: eCommerce Experiences

UXmatters has published 6 articles on the topic eCommerce Experiences.

Top 3 Trending Articles on eCommerce Experiences

  1. 12 Tips for Designing an eCommerce Home Page to Increase Sales

    December 5, 2022

    For an ecommerce business, conversions are critical. Without sales conversions, your business won’t have cash flow. However, for ecommerce Web sites in the US, only 2.3% of visits convert into purchases. Therefore, designing an ecommerce Web site to achieve higher conversion rates is not a choice, but a necessity.

    What strategy should you adopt in designing an enhanced ecommerce user experience? Before deciding, you should conduct a UX needs analysis that is based on your customers’ demands and painpoints. In this article, I’ll describe twelve ecommerce UX strategies that could help improve your ecommerce site’s conversions. Read More

  2. Craigslist’s Unconventional User Experience

    Evolution of XD Principles

    Challenging XD conventions

    A column by Dashiel Neimark
    June 19, 2017

    I’m going to open my new column Evolution of XD Principles with a quotation that actually contradicts my position:

    “If you do it right, it will last forever.”—Massimo Vignelli

    He’s wrong. Massimo is a very well-known, well-respected Italian designer who has impressed the world by successfully innovating products in a variety of disparate product spaces. But he’s wrong.

    Design should always accomplish one key thing: demonstrate a thorough understanding of the people who will engage with a solution. A design should accommodate the well-defined mental model of those engaging with an experience. However, a challenge for UX designers is this: mental models represent collections of knowledge—and knowledge is never static. Forever is a fallacy.

    With this premise in mind, my goal for this column is to write a series of articles that challenge traditional experience-design principles in a way that explores next-generation—and forgotten, last-generation—experience-design strategies.

    Join me, as I explore such topics as why ugly products sometimes succeed, how some companies can dictate rather than accommodate usability patterns, and the hidden value of a user experience with a tinge of dishonesty. I’ll be leading you on a journey that will take us off the beaten path—one on which the only constant is change. Read More

  3. Improving an Ecommerce User Experience Through Data-Driven Design

    August 8, 2022

    What is data-driven design? A design process through which we can derive valuable insights and make design decisions by keeping both the data and our users’ behaviors in mind. Consumer behaviors influence our designs, verify our assumptions and conclusions, and enable us to evaluate experience outcomes. The data divulge details about consumer needs and new trends, allowing teams to understand their target market and confirm or iterate their design decisions. Such data play a key role in achieving better business outcomes. When your UX design techniques include data-driven design, you can drive definite outcomes.

    Why Consider Data-Driven Design?

    Observing customers, analyzing their behaviors, and deriving conclusions from them is crucial to successful ecommerce design. Accurate, insightful data lets you verify your design hypotheses. If you rely on just using your intuition or on creating beautiful designs without conducting any data-driven analysis, your organization might waste money by implementing your designs, which could be turn out to be impractical and actually reduce a site’s traffic. Read More

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