Experiences: eCommerce Experiences

For an ecommerce business, conversions are critical. Without sales conversions, your business won’t have cash flow. However, for ecommerce Web sites in the US, only 2.3% of visits convert into purchases. Therefore, designing an ecommerce Web site to achieve higher conversion rates is not a choice, but a necessity.

What strategy should you adopt in designing an enhanced ecommerce user experience? Before deciding, you should conduct a UX needs analysis that is based on your customers’ demands and painpoints. In this article, I’ll describe twelve ecommerce UX strategies that could help improve your ecommerce site’s conversions. Read More

UX design for an ecommerce Web site is all about creating a pleasant purchasing journey for customers. Because UX design comprehends everything from aesthetics to the design of interactive features, it involves crafting each element of the ecommerce Web site so it leads to a conversion. In fact, as Figure 1 indicates, a Web site’s aesthetics have great influence on its credibility with users.

UX design uses information in the form of text and visual elements to communicate with users and structures the presentation of this information to convey both direct and subliminal messages. These messages evoke certain emotions and desires in the mind of the visitor, which encourages people to make purchases on the Web site. Read More