UXmatters has published 10 articles on the topic eCommerce Experiences.
In the world of ecommerce, creating a seamless, highly engaging user experience is paramount. One thing that can significantly enhance the user experience is user-generated content (UGC). UGC encompasses a wide range of content, including customer reviews, photos, videos, and social-media interactions, all of which can transform the way users interact with an online store. In this article, I’ll explore how ecommerce companies can harness UGC to create more captivating and trustworthy ecommerce experiences.
In the world of ecommerce, trust is the foundation of every successful transaction, and user-generated content is the linchpin of trust-building. This is particularly true of customer reviews, which offer unfiltered, authentic insights that come directly from customers and serve as invaluable social proof that instills confidence in potential buyers. Read More
I’m going to open my new column Evolution of XD Principles with a quotation that actually contradicts my position:
“If you do it right, it will last forever.”—Massimo Vignelli
He’s wrong. Massimo is a very well-known, well-respected Italian designer who has impressed the world by successfully innovating products in a variety of disparate product spaces. But he’s wrong.
Design should always accomplish one key thing: demonstrate a thorough understanding of the people who will engage with a solution. A design should accommodate the well-defined mental model of those engaging with an experience. However, a challenge for UX designers is this: mental models represent collections of knowledge—and knowledge is never static. Forever is a fallacy.
With this premise in mind, my goal for this column is to write a series of articles that challenge traditional experience-design principles in a way that explores next-generation—and forgotten, last-generation—experience-design strategies.
Join me, as I explore such topics as why ugly products sometimes succeed, how some companies can dictate rather than accommodate usability patterns, and the hidden value of a user experience with a tinge of dishonesty. I’ll be leading you on a journey that will take us off the beaten path—one on which the only constant is change. Read More
The latest trend in the ever-evolving world of ecommerce and product personalization is 3D customization. To win your customers’ hearts and minds and increase your revenues, you could incorporate product-design software into your ecommerce store.
According to Yieldify, 75% of customers prefer to buy from a brand that offers a personalized purchasing experience. Consumers want to purchase and own products that they can personalize to match their own requirements. To achieve this personalization, they can either ask a store owner to customize their product or design the product themselves with the help of a product customizer. Read More