Business: DesignOps

In this edition of Ask UXmatters, our expert panel addresses scoping UX projects and what functions are within and outside the scope of User Experience. It seems that the definition of User Experience is constantly expanding. First, our experts discuss how the business community currently perceives the practice of User Experience in relation to their business. Then, we’ll explore some specifics such as:

• defining the scope of the project work an organization need to do
• how to manage change
• matching the skills of team members to the work
• how to accomplish the work within the allocated time and budget

One panelist asks us to consider whether it really matters if something is within the defined scope of User Experience. Read More

In this edition of Ask UXmatters, our experts discuss how to integrate UX practices with a continuous-delivery approach. First, our expert panel considers the company’s goal: continuous delivery or delivering meaningful outcomes? They then discuss how advances in DesignOps can help in this situation. Finally, our experts provide several tips on working within a continuous-delivery pipeline.

Every month in Ask UXmatters, our panel of UX experts answers our readers’ questions about a broad range of user experience matters. To get answers to your own questions about UX strategy, design, user research, or any other topic of interest to UX professionals in an upcoming edition of Ask UXmatters, please send your questions to: [email protected]. Read More

As software products have expanded over the decades, companies have had to apply a fair amount of effort to managing their customers’ experience. Since companies have added more and more features and functions to their software products, customer engagement has begun to fluctuate. Managing customers’ expectations had become complicated. These products have continued to grow because customers desired more features and the software companies wanted to offer more value—for a nominal fee, of course. Now, these companies confront the challenge not only of how to design and build the new features but also how to manage and release them.

Several companies—for example, Google—have managed these changes fairly well, but many have a lot of room for improvement. The days are over when we can honestly say, “If we build it, they will come.” We must do the work necessary to truly understand our customers’ needs. If we understood our customers, we would understand that we can’t just jam new features or functions into our software and expect customers joyfully to accept them. Read More