Have you ever worked with a product owner who has never collaborated with UX researchers before? Or a product owner who is fearful of or even hostile to your conducting research for his product? How do you educate a product owner on the value of UX research and reassure him or her that you’re not coming in to issue orders?
A product owner could feel threatened that a UX researcher—who might not know the ins and outs of the product that well—would be evaluating the product and recommending future actions, features, and strategies. As a UX researcher, empathy and communication are two of your most important tools—and working with a new product owner is a great opportunity to leverage them. It’s important to consider things from the product owner’s point of view and alleviate any concerns through clear communication. Read More
This is a sample chapter from Brett Harned’s new book Project Management for Humans: Helping People Get Things Done. 2017 Rosenfeld Media.
Chapter 11: Facilitation for Project Managers (PMs)
I worked in retail when I was a teenager. Yup, I was a mall rat for a summer or two. I sold expensive sunglasses. Looking back on the experience, I can say that it gave me the perspective to understand how people make decisions when spending a lot of money on an item that they could get for much cheaper elsewhere. It was interesting to see what would drive someone to make a final decision to purchase a $200+ pair of sunglasses. As the salesman, I was incented to make sales for a commission. But I was also paid a base hourly wage, so I wasn’t a viper. I like to think I helped people make decisions on their purchases. Read More
In UX research, your job is to understand, persuade, and influence. First, you need to talk to users to understand their behaviors and uncover their needs. Then, you need to convey your learnings to the product team in a persuasive, coherent way. Finally, you need to drive action within the product team, influencing the project and its priorities.
Establishing strong partnerships with both your product owner and your overall product team is the best way to increase the impact of your research. Involve the team throughout your research process—from defining the research goals to presenting the final readout—and everyone will get more out of the research. The product team learns how valuable well-designed, well-executed research can be, and you’ll conduct better informed, more relevant research. Having regular discussions with the product team helps you focus on the most valuable research goals, enabling you to refine your research plan to ensure maximum impact. Read More