I have a very expansive view of the role of User Experience in developing products. While I’m deeply of the opinion that designers should not code, that’s mostly because there are very few people who can code on many platforms and at many levels. I used to be a Web developer, database administrator (DBA), and system administrator. But I was never great at fulfilling all of these roles—much less all of them at once—while also being a Web designer.
As new technologies arrived, I had to stop and learn them—or learn to collaborate with others who knew them. So, instead of learning more and more technologies, I decided to focus on design and usability.
As UX designers, we should avoid becoming too deeply engaged in any one technology, but we do need to know a little about most technologies. This lets us consider the entire scope of users’ needs and suggest solutions that leverage the whole range of technology options—choosing whatever platforms, technologies, and methods best meet both users’ needs and organizational capabilities. Read More
Many brands have explored voice user interfaces (VUIs) by creating some kind of skill for a smart speaker. While that’s a good start, it’s not the optimal way of leveraging voice capabilities for the future.
Instead, you should add voice to your existing apps to complement their current touch user interface. Early adopters such as Spotify have taken this approach and have received universal praise for their voice functionality. Spotify users can keep on using the app just as they’ve always used it, with its traditional touch user interface. Plus, they can use voice commands to control the media player. This is how you should use voice.
Rather than creating VUIs as replacements for your applications’ current user interfaces—as for Google Home or Alexa—create voice capabilities that provide a complementary user-interaction modality for your current user interface. Read More
Both Web and mobile innovations are progressing at an incredible rate, making any lack in these essential technologies a critical issue for any company. As long as a decade ago, a poorly optimized Web site could lead to your losing traffic and revenues. Today, businesses cannot afford to ignore technology trends. Don’t let your business fall behind the technology curve.
Creating voice user interfaces (VUIs) for mobile apps is the hottest trend right now—and will continue to be for the foreseeable future. Voice is a natural user interface. Some leading brands have already boosted awareness of their mobile apps and increased customer engagement by adding voice capabilities that are powered by existing VUI platforms. For example, Snapchat has launched an in-app voice assistant that is based on SoundHound, which lets users trigger filters with voice commands, immediately improving user engagement and loyalty. Pretty soon, users won’t just appreciate the greater functionality and friendliness of a voice-powered mobile app, they’ll expect it. Read More