I have a very expansive view of the role of User Experience in developing products. While I’m deeply of the opinion that designers should not code, that’s mostly because there are very few people who can code on many platforms and at many levels. I used to be a Web developer, database administrator (DBA), and system administrator. But I was never great at fulfilling all of these roles—much less all of them at once—while also being a Web designer.
As new technologies arrived, I had to stop and learn them—or learn to collaborate with others who knew them. So, instead of learning more and more technologies, I decided to focus on design and usability.
As UX designers, we should avoid becoming too deeply engaged in any one technology, but we do need to know a little about most technologies. This lets us consider the entire scope of users’ needs and suggest solutions that leverage the whole range of technology options—choosing whatever platforms, technologies, and methods best meet both users’ needs and organizational capabilities. Read More
In our current digital age, a marketing strategy is incomplete without a digital presence. No company can ignore the necessity of building a Web site. Many companies are now developing mobile apps as well.
One of the most important aspects of business involves taking your products and services to your customers, which means building an online presence. However, with so many different platforms available—especially with the growing popularity of smartphones—deciding where your business presence should be is an important decision.
The way in which consumers browse the Internet has changed considerably in recent years, with mobile devices now surpassing desktops for Internet usage. According to Statista, the average time Internet users spent online daily worldwide has decreased from 43 minutes on the desktop in 2011 to 32 minutes in 2021, with a steady reduction expected through 2022, and increased from 32 minutes on mobile in 2011 to 155 minutes in 2021. Read More
While many people still talk about the constraints of mobile devices—how they have small screens and are hard to type on—I focus on the value they bring by not making users type and by doing things that no other devices can do.
Sensors are the real key to the magical appeal of mobile devices—and location is one of the first and best of these sensing technologies. Knowing where a mobile device is works very well as a proxy for knowing the location of the user—and very often, what someone needs or wants to do next.
Therefore, knowing users’ location is an excellent way to tie their reality to the digital experience you’re designing. Read More