Design: Graphic Design

This article is Part I of a quick reference on color theory for digital displays. It is the first in a series of articles about the use of color in application program user interfaces and on Web sites.

Primary Colors of Additive Color Synthesis

Computer monitors display information using the RGB (Red-Green-Blue) color model. An RGB monitor synthesizes colors additively by selectively illuminating each of its pixel’s red, green, and blue phosphor dots at varying levels of intensity. The light from a pixel’s three phosphor dots blends together to synthesize a single color. In additive color synthesis, all hues of the visible spectrum of light are mixtures of various proportions of one, two, or three of the primary colors of light. Read More

red

(#FF0000)

green

(#00FF00)

blue

(#0000FF)

In 2023, it’s time to leave vivid colors behind. Muted colors are now quietly dominating Web design. While muted colors are the opposite of bright and bold, they can still affect the user emotionally and deliver a message of modernity, serenity, and calm. Plus, designers often use muted colors to improve functionality in Web design. From a UX design perspective, a muted color palette is a great way to add interest to your Web site without compromising its simplicity.

In this article, I’ll guide you through the process of choosing a muted color palette to give your designs a sleek, sophisticated look. I’ll also provide examples of the use of muted colors for inspiration and help you get your creative juices flowing. Consider a muted color palette for your next UX design or Web-design project. Read More

Creating a versatile logo is a crucial part of establishing a strong, recognizable brand. Your organization’s logo both establishes your digital identify and appears on a diverse variety of marketing collateral such as the following:

• branded print materials of all sizes, from pop-up banners to business cards
• merchandise such as pens, mugs, and clothing
• social-media posts
• Web sites and apps Read More