Experiences: Customer Experiences

Whether you’re new to creating videos or they’re already a key part of your marketing or documentation strategy, there’s no denying the benefits that they can offer to your brand. Videos can help you build your community, entertain and inform your audience, and establish your brand as a trusted, credible source. If you’ve optimized your videos. Well-optimized videos offer a brilliant user experience.

On the other hand, poorly optimized videos have the opposite effect. When videos move at a snail’s pace, take an age to load, or stall throughout playback, they bore and frustrate your users—who don’t tend to come back.

But what is video optimization, how can you optimize your videos, and, even more importantly, how can optimized videos create a better user experience? Let’s find out. Read More

To the uninitiated, the user experience and customer experience might seem to be the same thing. While they’re not, they do have a lot in common. This article can help you to understand both the differences between them and how they interact with each other. With this knowledge, you can make the right decisions for your products and your brand.

What is the difference between the user experience and the customer experience (CX)?

User Experience

The user experience relates to the ways in which people interact and engage with your product or Web site. Designers of both digital products such as Web sites, applications, and digital storefronts and physical products focus on the user experience. Read More

Building a SaaS (Software as a Service) business from the ground up can be challenging. Having spent a lot of time coming up with a unique idea that generates value for your customers, you want to see the business grow.

Growing a SaaS business is not an easy road to follow. Dozens of obscure SaaS startups never take off or fail during the early stages of their existence. To grow and sustain your SaaS business, you need to find a way to onboard new customers and keep their churn rate low.

In this article, I’ll describe five ways to hook users on your SaaS product. But first, you need to understand what a SaaS company is. Read More