To the uninitiated, the user experience and customer experience might seem to be the same thing. While they’re not, they do have a lot in common. This article can help you to understand both the differences between them and how they interact with each other. With this knowledge, you can make the right decisions for your products and your brand.
What is the difference between the user experience and the customer experience (CX)?
The user experience relates to the ways in which people interact and engage with your product or Web site. Designers of both digital products such as Web sites, applications, and digital storefronts and physical products focus on the user experience. Read More
In today’s fast-paced world, we can measure a brand’s success by the quality of the user experience it provides to its customers—the company’s key stakeholders. Both the way in which a brand or company interacts with its customers and the impression its Web site’s user experience makes on those customers determine the brand’s success.
Designing an appealing Web-site user experience is an important marketing strategy for reducing the bounce rates for any Web site. The user experience guides the company’s potential customers through the Web site—from the first landing page to the final page the user sees. The goal of UX design for the Web is to ensure that the user experience appeals to potential customers, increases conversion rates, and reduces a site’s bounce rates. Read More
Building a SaaS (Software as a Service) business from the ground up can be challenging. Having spent a lot of time coming up with a unique idea that generates value for your customers, you want to see the business grow.
Growing a SaaS business is not an easy road to follow. Dozens of obscure SaaS startups never take off or fail during the early stages of their existence. To grow and sustain your SaaS business, you need to find a way to onboard new customers and keep their churn rate low.
In this article, I’ll describe five ways to hook users on your SaaS product. But first, you need to understand what a SaaS company is. Read More