Building a SaaS (Software as a Service) business from the ground up can be challenging. Having spent a lot of time coming up with a unique idea that generates value for your customers, you want to see the business grow.
Growing a SaaS business is not an easy road to follow. Dozens of obscure SaaS startups never take off or fail during the early stages of their existence. To grow and sustain your SaaS business, you need to find a way to onboard new customers and keep their churn rate low.
In this article, I’ll describe five ways to hook users on your SaaS product. But first, you need to understand what a SaaS company is. Read More
The world we live in has become disconnected. We have easy access to all the people we could ever want to interact with, but many would argue that communications have become shallow and less authentic as we rely more heavily on digital communities for social interaction. How can we avoid this shallowness and design more depth into our interactions with others?
Brené Brown’s book Braving the Wilderness takes an in-depth, research-based approach to exploring this topic. She has conducted grounded theory research to learn what makes people feel like they belong. She found that trust is a key component of belonging. What makes people trust? Brown created the BRAVING framework, which comprises the following elements that must be present for people to trust one another:
Recent months have brought an extraordinary number of simultaneous crises—from the global pandemic of COVID-19 to high unemployment and economic uncertainty to systemic social injustices. Any one of these events alone would be destabilizing. Taken together, they place individuals and societies under unprecedented strain.
More than ever, empathy matters. More than ever, user experiences matter. Even as some states and countries lift restrictions relating to COVID-19, for the foreseeable future, we’ll have significant limitations on our personal interactions and experience potential challenges in meeting our foundational needs. As many essential activities have, by necessity, gone online or transitioned to virtual formats, UX designers now have a unique role to play in the changes occurring in the everyday lives of millions of people. With that power comes responsibility. Read More