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Experiences: Customer Experiences

UXmatters has published 1 articles on the topic Customer Experiences.

Top Trending Article on Customer Experiences

  1. Fostering Trust to Build Community

    April 9, 2018

    The world we live in has become disconnected. We have easy access to all the people we could ever want to interact with, but many would argue that communications have become shallow and less authentic as we rely more heavily on digital communities for social interaction. How can we avoid this shallowness and design more depth into our interactions with others?

    Brené Brown’s book Braving the Wilderness takes an in-depth, research-based approach to exploring this topic. She has conducted grounded theory research to learn what makes people feel like they belong. She found that trust is a key component of belonging. What makes people trust? Brown created the BRAVING framework, which comprises the following elements that must be present for people to trust one another:

    • Boundaries
    • Reliability
    • Accountability
    • Vault
    • Integrity
    • Generosity Read More

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