Business: Case Studies

The adoption of iterative product development has required teams to make time-boxed decisions, iterate quickly, and pivot as necessary. At Rockwell Automation, where I work, we transitioned some of our product-development projects to SAFe (Scaled Agile Framework) agile development about three years ago, and we’re continually trying to improve the efficiency and quality of design and engineering across teams. Within the context of our adoption of agile, we’ve piloted a collaborative approach to UX design.

Lean UX

Rockwell’s next-generation products leverage common user-interface (UI) components across products. However, some level of design revision is necessary for each feature that ships. So User Experience supports product teams from an early, evaluation stage. Read More

Today’s world of mobile app and Web-site development is seeing high adoption of UX design and research, from planning to product launch. UX design is a human-first approach to product design and sets the tone for app development, keeping the focus on satisfying your users. Whether you’re designing physical or digital products, your goal is to create useful, easy-to-use products that provide a great experience to the users who interact with them. Those everyday interactions should be enjoyable and accessible to all users. Throughout your design process, it’s important to closely integrate your UX and UI design efforts. UI design focuses on the look and feel, the aesthetic experience of a product, including its fonts, colors, visual affordances for interaction such as buttons, and page layouts.

In this article, we’ll focus on our UX design journey, creating a motion-design app for smartphones and tablets. A unique feature of this app is its platform: The use of smartphones and tablets for professional motion design is not common. Designers typically create motion designs using applications on desktop computers. Read More

As UX professionals, we pride ourselves on making software that is human friendly and easy to use. But keeping the right balance between adding features that customers and users need and maintaining a clean, simple user-interface design is often harder than it seems it should be. This is a challenge that most product teams have in common. In this case study, I’ll describe how our team at Bloomfire integrated Lean UX into our product-development process to address this challenge.

How can you distinguish between what the people who purchase and use your products say they want and what they actually need? Luckily, there are some effective ways to reduce the risk that you might design products your customers don’t want or your users can’t use and, instead, to design for their actual needs. Read More