Research: User Feedback

While you must create products that meet your business goals, you must also ensure that your products address users’ needs. Ascertaining whether a product works for users requires gathering their feedback. Listening to users’ viewpoints helps you better understand their experiences, ultimately providing you an opportunity to take corrective actions to meet their expectations.

Research by Syncly indicates that 40% of the 300 software-as-a-service (SaaS) companies they studied were collecting user feedback. These businesses have implemented user-feedback systems to shape their product experiences.

User feedback can help teams create meaningful, easy-to-use designs for Web apps, mobile apps, Web sites, and SaaS products. However, before endeavoring to make gathering user feedback a core part of your product-development process, you should learn about the three major types of user feedback and methods and tools for collecting that data. Read More

One of the biggest struggles that all UX professionals face is understanding user needs. Users often surprise UX designers with their different expectations and reactions when using products or services. To manage this information gap, we need to collect user feedback and gather relevant data.

In this article, I’ll first cover the reasons why user feedback and data are important in UX design. I’ll also explore some of the best ways of collecting this information and provide some examples of how to apply your learnings. Read more to keep learning. Read More

The more senior your customers are in their profession, the harder it is to get them to talk to your UX researchers. Fortunately, these customers are already communicating with your company via other avenues and constantly feed insights to your sales team, customer-success managers, and marketing specialists.

Businesses receive a lot of exploratory feedback through all these channels: customers report their problems and blockers, make requests, ask questions about sales demos, and express their doubts during business-development qualification calls. All of this is valuable information, but without a robust system in place, businesses fail to capture and use it effectively. Read More