Research: User Feedback

While you must create products that meet your business goals, you must also ensure that your products address users’ needs. Ascertaining whether a product works for users requires gathering their feedback. Listening to users’ viewpoints helps you better understand their experiences, ultimately providing you an opportunity to take corrective actions to meet their expectations.

Research by Syncly indicates that 40% of the 300 software-as-a-service (SaaS) companies they studied were collecting user feedback. These businesses have implemented user-feedback systems to shape their product experiences.

User feedback can help teams create meaningful, easy-to-use designs for Web apps, mobile apps, Web sites, and SaaS products. However, before endeavoring to make gathering user feedback a core part of your product-development process, you should learn about the three major types of user feedback and methods and tools for collecting that data. Read More

One of the biggest struggles that all UX professionals face is understanding user needs. Users often surprise UX designers with their different expectations and reactions when using products or services. To manage this information gap, we need to collect user feedback and gather relevant data.

In this article, I’ll first cover the reasons why user feedback and data are important in UX design. I’ll also explore some of the best ways of collecting this information and provide some examples of how to apply your learnings. Read more to keep learning. Read More

Many first-time product owners have a hard time responding to and learning from focus groups. They may understandably become frustrated by any negative feedback that their product receives. Or they might overreact to positive feedback, which is not always indicative of a product’s overall success. In this article, I’ll explore how product owners can better learn from and respond to initial user feedback from focus groups. I’ll also touch on how to get the most out of your often limited time with focus groups.

Don’t Bias Your Focus Group Participants

It is critical that you avoid biasing or priming your participants. For example, if your product improves the way small business owners do their accounting and you want to see whether there is a market for your product, do not begin by saying, “Are you often frustrated when doing your business accounting?” Instead, begin by asking broader questions—for example, “What are some of the biggest challenges you face when running your small business?” Read More