Research: User Feedback

While you must create products that meet your business goals, you must also ensure that your products address users’ needs. Ascertaining whether a product works for users requires gathering their feedback. Listening to users’ viewpoints helps you better understand their experiences, ultimately providing you an opportunity to take corrective actions to meet their expectations.

Research by Syncly indicates that 40% of the 300 software-as-a-service (SaaS) companies they studied were collecting user feedback. These businesses have implemented user-feedback systems to shape their product experiences.

User feedback can help teams create meaningful, easy-to-use designs for Web apps, mobile apps, Web sites, and SaaS products. However, before endeavoring to make gathering user feedback a core part of your product-development process, you should learn about the three major types of user feedback and methods and tools for collecting that data. Read More

For product teams, customer feedback isn’t just about listening to the customer. It’s about creating actionable insights that drive business growth. Think of feedback as the raw material. You can turn that into something well structured, clear, and strategic. In its raw form, customer feedback is typically

• overwhelming
• disconnected
• unclear
• vague
• unhelpful

But, within all that feedback, there are usually some golden nuggets buried in the noise. Product managers (PMs) frequently point out this reality within product-management communities and Reddit threads. Such small, but meaningful user insights can have a transformative impact on product development, feature sets, and roadmaps. In this article, I’ll outline specific steps that product teams can take to turn scattered customer feedback into structured, prioritized roadmap inputs. Read More

One of the biggest struggles that all UX professionals face is understanding user needs. Users often surprise UX designers with their different expectations and reactions when using products or services. To manage this information gap, we need to collect user feedback and gather relevant data.

In this article, I’ll first cover the reasons why user feedback and data are important in UX design. I’ll also explore some of the best ways of collecting this information and provide some examples of how to apply your learnings. Read more to keep learning. Read More