In today’s fast-paced world, we can measure a brand’s success by the quality of the user experience it provides to its customers—the company’s key stakeholders. Both the way in which a brand or company interacts with its customers and the impression its Web site’s user experience makes on those customers determine the brand’s success.
Designing an appealing Web-site user experience is an important marketing strategy for reducing the bounce rates for any Web site. The user experience guides the company’s potential customers through the Web site—from the first landing page to the final page the user sees. The goal of UX design for the Web is to ensure that the user experience appeals to potential customers, increases conversion rates, and reduces a site’s bounce rates. Read More
Whether you’re new to creating videos or they’re already a key part of your marketing or documentation strategy, there’s no denying the benefits that they can offer to your brand. Videos can help you build your community, entertain and inform your audience, and establish your brand as a trusted, credible source. If you’ve optimized your videos. Well-optimized videos offer a brilliant user experience.
On the other hand, poorly optimized videos have the opposite effect. When videos move at a snail’s pace, take an age to load, or stall throughout playback, they bore and frustrate your users—who don’t tend to come back.
But what is video optimization, how can you optimize your videos, and, even more importantly, how can optimized videos create a better user experience? Let’s find out. Read More
User Experience should be a focus for most businesses. Better user experiences make life easier for people by optimizing the products and services they use in their daily lives.
UX design is a demanding career option with a great future and, today, comes into play in almost everything—especially on the Web. In this article, I’ll discuss some ways in which UX design impacts a Web site’s search-engine optimization, or SEO.
What Is SEO?
If you’re not aware of what SEO is, here’s a brief definition: search-engine optimization is the process of optimizing your Web site to rank higher in the search results of Web-search engines by leveraging their respective algorithms. Read More