Metrics are the signals that show whether your UX strategy is working. Using metrics is key to tracking changes over time, benchmarking against iterations of your own site or application or those of competitors, and setting targets.
Although most organizations are tracking metrics like conversion rate or engagement time, often they do not tie these metrics back to design decisions. The reason? Their metrics are too high level. A change in your conversion rate could relate to a design change, a promotion, or something that a competitor has done. Time on site could mean anything. Read More
UX researchers and other project stakeholders often fervently debate the number of participants that are necessary for usability studies. At the core of this debate is often the tension between the usability professional’s desire for the best possible study and the business team's desire to reduce time and expense.
In 2009, Ritch wrote an article for the Journal of Usability Studies titled “How to Specify the Participant Group Size for Usability Studies: A Practitioner’s Guide” to address this issue. He based his article on a wide survey of the literature then available, and his intent was to help usability professionals make clear recommendations for the size of participant groups in particular contexts, as well as to understand the basis for those recommendations and their associated risks. Read More
When I began my career as a UX designer, many product developers shared the aspiration of building great products with numerous features. While building great products is a worthy goal, teams often paid little attention to users’ real needs when deciding what features to build, which is a great shame. App development is not just about creating a product but about solving a problem for users. As an essential part of human-centered design, user research helps us to crystallize users’ problems and create solutions that directly address them.
As a design lead, I make user research an integral part of my team’s design process. We use various approaches to interacting with users to help us tailor the end product to the audience’s needs. In this article, I’ll share some of my experiences conducting different types of user research, focusing mainly on in-depth user interviews, usability testing, and surveys, but we’ve used all of the approaches that Figure 1 depicts. You’ll learn how to use each of these types of user research and discover useful methods of collecting and analyzing users’ thoughts. Read More