In March of 2011, I joined HP to lead the User Experience and Front-End Development organization for Consumer Travel. My goal? To design products that transform the future of travel. At the time, eleven UX professionals had already been working on the design for one of our travel applications for several months. Unfortunately, I had to throw the entire design away and start from scratch. Why? In addition to other challenges, the team could not articulate an interaction model. Read More
“Most design jargon deals with how to design rather than what to design and why.”—John Arnott
“I prefer design by experts—people who know what they are doing.”—Donald Norman
Interaction design is a blended endeavor of process, methodology, and attitude. Discussions of process and methodology are pervasive in the interaction design milieu and often revolve around a perceived tension between process and methodology and the role of design within this discipline. To be clear, process is the overarching design framework—for example, an iterative, or spiral, process or a sequential, or waterfall, process. Conversely, a methodology is a prescribed design approach such as user-centered design or genius design. Read More
Throughout my career as a user experience designer, I have continually asked myself three questions:
What should my deliverables be?
Will my deliverables provide clarity to me and their audience?
Where do my deliverables and other efforts fit within the spectrum of UX design?
I have found that, if I do not answer these questions prior to creating a deliverable, my churn rate increases and deadlines slip.
When attempting to answer the third question, I use a framework I discovered early in my career: The Five Competencies of User Experience Design.PDF This framework comprises the competencies a UX professional or team requires. The following sections describe these five competencies, outline some questions each competency must answer, and show the groundwork and deliverables for which each competency is responsible. Read More