In March of 2011, I joined HP to lead the User Experience and Front-End Development organization for Consumer Travel. My goal? To design products that transform the future of travel. At the time, eleven UX professionals had already been working on the design for one of our travel applications for several months. Unfortunately, I had to throw the entire design away and start from scratch. Why? In addition to other challenges, the team could not articulate an interaction model. Read More
Throughout my career as a user experience designer, I have continually asked myself three questions:
What should my deliverables be?
Will my deliverables provide clarity to me and their audience?
Where do my deliverables and other efforts fit within the spectrum of UX design?
I have found that, if I do not answer these questions prior to creating a deliverable, my churn rate increases and deadlines slip.
When attempting to answer the third question, I use a framework I discovered early in my career: The Five Competencies of User Experience Design.PDF This framework comprises the competencies a UX professional or team requires. The following sections describe these five competencies, outline some questions each competency must answer, and show the groundwork and deliverables for which each competency is responsible. Read More
Organizations that have IT (Information Technology) departments should be more effective than organization that lack them. If your organization doesn’t use and maintain its software and servers efficiently and effectively, that’s money down the drain.
But, while it’s easy to see the direct impact that the user experience of a consumer application has on user conversions, that’s not true of user experiences for the enterprise segment of the software marketplace. Computer software that automates the business of non-software organizations is usually slow evolving. However, the user experiences of enterprise applications do have direct impact on an organization’s performance. When the applications that an enterprise employs provide better user experiences and usability, its people are more efficient and productive. The greater the cost of human resources within organization, the bigger that impact is. Read More