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Process: User Modeling

UXmatters has published 4 articles on the topic User Modeling.

Top 3 Trending Articles on User Modeling

  1. The Pitfalls of Personas and Advantages of Jobs to Be Done

    February 18, 2019

    In a prior article I wrote for UXmatters, “Presenting UX Research Findings Using the Jobs to Be Done Framework,” I discussed the benefits of using the Jobs to Be Done (JTBD) framework when sharing findings from generative UX research. The article described how the organizational components and the corresponding artifacts of the JTBD method—that is, the Jobs Atlas—empower stakeholders to develop an empathetic understanding of users and help UX researchers make granular, tactical decisions. In the article, I posited that these methods and artifacts offer a better way of providing usable research findings to stakeholders than other methods of disseminating the results of deep-dive, generative, user research—particularly personas.

    This last point has inspired some feedback from colleagues and other UX professionals who are already comfortable with creating personas and prickled at the suggestion that JTBD can provide the advantages of these structures with fewer of their inherent weaknesses. As a result, I decided to write this article, which provides a detailed discussion that focuses primarily on the advantages that the JTBD perspective affords over personas. Read More

  2. Mapping Experiences

    September 26, 2016

    This is a sample chapter from the book Mapping Experiences: A Complete Guide to Creating Value Through Journeys, Blueprints, & Diagrams, by Jim Kalbach, which O’Reilly Media published in May 2016. UXmatters is publishing this chapter with O’Reilly’s permission. Copyright © 2016 O’Reilly Media. All rights reserved.

    Chapter 4: Initiate: Starting a Mapping Project

    Mapping Experiences CoverOne of the most common questions I get in my workshops on mapping is, “How do I begin?” Aspiring mapmakers may see the immediate value in these techniques, yet they have barriers getting started.

    Getting stakeholder buy-in is a common challenge. I’ve been fortunate to have had opportunities to create diagrams of all kinds and have found that stakeholders see the value in mapping only after the process is complete. As a result, initiating an effort requires convincing them up front. Read More

  3. The Problem with Personas and Some Solutions

    September 26, 2016

    Personas, when they’re done right, can offer valuable insights into a typical user’s goals, behaviors, and aspirations, as well as highlight motivations and contexts of use. Above all, they provide a constant reminder that designers and others on a product team are not the users.

    Personas are also an excellent communication tool. A designer can effectively describe each design decision in terms of an experience outcome for a certain persona. This provides clear context and clarifies the fact that a user’s goals and aspirations differ from the designer’s. Read More

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