Experiences: Product Experiences

UXmatters has published 5 articles on the topic Product Experiences.

Top 3 Trending Articles on Product Experiences

  1. The User Experience of Onboarding

    The Onboarding Experience

    Mastering the art of user onboarding

    A column by Himanshu Sharma
    January 22, 2024

    For an experienced professional who, like me, transitioned from marketing to User Experience, user onboarding is one of the most crucial aspects of both Customer Experience (CX) and User Experience. A well-designed user-onboarding process helps users understand a product’s value proposition, learn how to use it effectively, and achieve their desired outcomes quickly and easily. This leads to a positive customer experience because users feel confident and successful in using the product. Plus, a good onboarding process can help to improve a product’s user experience by identifying and addressing any painpoints or usability issues that people may experience.

    Therefore, it’s strange to see how onboarding remains an afterthought for most product or UX teams. Working on the HSBC’s world-class account-opening team, focusing on onboarding, opened up new horizons for my thinking about crafting compelling user onboarding experiences and what this means for product teams, customers, and users. I had not previously thought that an onboarding experience could provide a strategic lever for the success of a digital product and play a key role in customer adoption as well as retention. Read More

  2. The Usability of Cryptocurrency

    August 6, 2018

    With everyone talking about cryptocurrency in the technology sector, you might think it would be more popular, but only a small fraction of Americans are invested in cryptocurrencies—only about eight percent, according to a survey from early 2018. Crypto proponents believe that currencies such as bitcoin will achieve universal acceptance someday. However, the path to its mainstream adoption is today hindered by one huge obstacle: a lack of usability.

    As with most new technologies, cryptocurrency must first overcome barriers to entry to reach its audience. Right now, you must have a good amount of technical expertise just to be in the market. While cryptocurrency’s promise is that it’s accessible and decentralized, its complexity is restricting its user base to a narrow, homogeneous set of early adopters. Thus, the most popular cryptocurrency platforms are currently Coinbase and Robinhood—the apps with the friendliest user experiences. Read More

  3. What Is the Product Experience and Why Does It Matter?

    June 20, 2022

    The product experience, or PX, refers to what customers or users experience when they use a product—that is, their motives, emotions, and thoughts. It plays a critical role in the customer and user experience.

    When we consider that we would be nowhere without our users, it is not hard to understand why the product experience is so critical. After all, if users do not enjoy using your product and the emotions they feel do not line up with what you’ve anticipated, you would have a problem on your hands. In this article, we’ll take a deeper look at the product experience. Read More

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