With everyone talking about cryptocurrency in the technology sector, you might think it would be more popular, but only a small fraction of Americans are invested in cryptocurrencies—only about eight percent, according to a survey from early 2018. Crypto proponents believe that currencies such as bitcoin will achieve universal acceptance someday. However, the path to its mainstream adoption is today hindered by one huge obstacle: a lack of usability.
As with most new technologies, cryptocurrency must first overcome barriers to entry to reach its audience. Right now, you must have a good amount of technical expertise just to be in the market. While cryptocurrency’s promise is that it’s accessible and decentralized, its complexity is restricting its user base to a narrow, homogeneous set of early adopters. Thus, the most popular cryptocurrency platforms are currently Coinbase and Robinhood—the apps with the friendliest user experiences. Read More
What does the future hold for advertising embedded in digital experiences? Making advertising part of your digital product’s or property’s business model has always been a challenging balancing act. Creators of digital experiences need to make money. Selling ad space within a product or Web site helps you to earn money—and, generally speaking, the more traffic you get, the more you can leverage advertising as a business model. (Although high-quality traffic can be more important than just the amount of traffic, depending on the advertising model you choose.)
Of course, on the flip side, users rarely want to see advertising—for several key reasons:
Advertising often lacks originality or creativity.
Advertising often lacks relevance.
Advertising takes up space that users would generally prefer be dedicated to content and clutters up the visible digital canvas. Read More