What does the future hold for advertising embedded in digital experiences? Making advertising part of your digital product’s or property’s business model has always been a challenging balancing act. Creators of digital experiences need to make money. Selling ad space within a product or Web site helps you to earn money—and, generally speaking, the more traffic you get, the more you can leverage advertising as a business model. (Although high-quality traffic can be more important than just the amount of traffic, depending on the advertising model you choose.)
Of course, on the flip side, users rarely want to see advertising—for several key reasons:
Advertising often lacks originality or creativity.
Advertising often lacks relevance.
Advertising takes up space that users would generally prefer be dedicated to content and clutters up the visible digital canvas. Read More