UX design begins with UX research. Studying the contexts in which people experience a product or application is pivotal in developing an understanding of how they engage with it, as well as to understanding the many, varied factors that lead them to the moment of engagement.
Ethnographic research is the professional practice of stepping outside of one’s own bubble and into someone else’s reality. Contextual inquiry is a method of practicing being present with users. UX professionals use these methods to understand users and the significance and complexity of their contexts, enabling designers to create nuanced experiences that users not only want, but desperately need. Read More