UX design encompasses user research, user-interface design, visual design, and content. But what about process design? Why should seasoned companies—whose product-development process hasn’t previously relied on conducting design research—hire UX professionals to help them devise and realize a new business model?
At times, my UX team at Fuzzy Math, has had to convince our clients—particularly those who have been around for a while—of the importance of doing user research before design and explain how it affects the end product. We’ve had to be their UX mentor as well as their design agency. Read More