Top

Strategy: UX Strategy

UXmatters has published 268 articles on the topic UX Strategy.

Top 3 Trending Articles on UX Strategy

  1. Choosing the Right Metrics for User Experience

    June 2, 2014

    Metrics are the signals that show whether your UX strategy is working. Using metrics is key to tracking changes over time, benchmarking against iterations of your own site or application or those of competitors, and setting targets.

    Although most organizations are tracking metrics like conversion rate or engagement time, often they do not tie these metrics back to design decisions. The reason? Their metrics are too high level. A change in your conversion rate could relate to a design change, a promotion, or something that a competitor has done. Time on site could mean anything. Read More

  2. More Than Usability: The Four Elements of User Experience, Part I

    Eliciting Desired Behavior

    Designing for business success

    A column by Frank Guo
    April 24, 2012

    Some people mistakenly use the terms user experience and usability almost interchangeably. However, usability is increasingly being used to refer specifically to the ease with which users can complete their intended tasks, and is closely associated with usability testing. Therefore, many perceive usability to be a rather tactical aspect of product design. In contrast, UX professionals use the term user experience much more broadly, to cover everything ranging from ease of use to user engagement to visual appeal. User experience better captures all of the psychological and behavioral aspects of users’ interactions with products.

    To help define the objectives and scope of user experience efforts, as well as enable their meaningful measurement, I would like to propose a conceptual framework that describes four distinct elements of user experience, as shown in Figure 1, and how they interact with one another in driving better product designs. Read More

  3. A UX Vision’s Purpose and Benefits | Cultures That Foster Great Design

    Ask UXmatters

    Get expert answers

    A column by Janet M. Six
    March 21, 2011

    In this edition of Ask UXmatters, our experts discuss the following topics:

    • the purpose and benefits of a UX vision
    • cultures that foster great design

    Every month, Ask UXmatters gives our panel of UX experts an opportunity to answer our readers’ questions about a broad range of user experience matters. To get answers to your own questions about UX strategy, design, user research, or any other topic of interest to UX professionals in an upcoming edition of Ask UXmatters, please send your question to us at: [email protected].

    Read More

Champion Advertisement
Continue Reading…

Columns on UX Strategy

New on UXmatters