Strategy: UX Strategy

UXmatters has published 246 articles on the topic UX Strategy.

Top 3 Trending Articles on UX Strategy

  1. Choosing the Right Metrics for User Experience

    June 2, 2014

    Metrics are the signals that show whether your UX strategy is working. Using metrics is key to tracking changes over time, benchmarking against iterations of your own site or application or those of competitors, and setting targets.

    Although most organizations are tracking metrics like conversion rate or engagement time, often they do not tie these metrics back to design decisions. The reason? Their metrics are too high level. A change in your conversion rate could relate to a design change, a promotion, or something that a competitor has done. Time on site could mean anything. Read More

  2. Mobile First: What Does It Mean?

    March 5, 2012

    Mobile first has become a popular trend within the UX design and development communities. But, what does mobile first mean, exactly? I first encountered this concept at TechWeek, in Chicago, in the summer of 2011, when I attended a talk on mobile UX design by John Buda, who taught the audience how to write responsive behavior. I was stunned. By implementing responsive JavaScript, it’s possible to tell Web sites to adapt to whatever device a person is using to view a Web site. I had seen Web sites behave in this manner, but until that moment, I hadn’t understood that mobile first is both a strategy and a new way of writing code. I left the conference with some questions, including: What is mobile first? What is a mobile-first strategy? And, why is mobile first becoming increasingly popular? I’ve since come up with some answers to these questions that I’ll share with you in this article. Read More

  3. Applied UX Strategy, Part 5.2: Outcome-Driven Design

    July 10, 2017

    In Part 5.1 of this two-parter within my larger series on applied UX strategy, I covered the benefits of using a shared language between business and design, then began my discussion of a three-stage model for solving business problems through design that progresses through the following three stages:

    • Stage 1: Helping product teams identify and solve user problems—which I covered in Part 5.1
    • Stage 2: Evaluating maximal outcomes for problem solutions
    • Stage 3: Moving from problem solving to innovation

    When product designers keep in mind why a company chooses to solve particular user problems and how their solutions will impact the business—at every stage in this model—the focus of their work shifts from creating design deliverables to defining product strategy. Design becomes a strategic role whose goals are to increase key business metrics and drive innovation.

    Now, in Part 5.2, I’ll delve further into this transformation of the product designer’s role, covering Stages 2 and 3 in depth. Read More

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