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Strategy: UX Strategy

UXmatters has published 267 articles on the topic UX Strategy.

Top 3 Trending Articles on UX Strategy

  1. Choosing the Right Metrics for User Experience

    June 2, 2014

    Metrics are the signals that show whether your UX strategy is working. Using metrics is key to tracking changes over time, benchmarking against iterations of your own site or application or those of competitors, and setting targets.

    Although most organizations are tracking metrics like conversion rate or engagement time, often they do not tie these metrics back to design decisions. The reason? Their metrics are too high level. A change in your conversion rate could relate to a design change, a promotion, or something that a competitor has done. Time on site could mean anything. Read More

  2. More Than Usability: The Four Elements of User Experience, Part I

    Eliciting Desired Behavior

    Designing for business success

    A column by Frank Guo
    April 24, 2012

    Some people mistakenly use the terms user experience and usability almost interchangeably. However, usability is increasingly being used to refer specifically to the ease with which users can complete their intended tasks, and is closely associated with usability testing. Therefore, many perceive usability to be a rather tactical aspect of product design. In contrast, UX professionals use the term user experience much more broadly, to cover everything ranging from ease of use to user engagement to visual appeal. User experience better captures all of the psychological and behavioral aspects of users’ interactions with products.

    To help define the objectives and scope of user experience efforts, as well as enable their meaningful measurement, I would like to propose a conceptual framework that describes four distinct elements of user experience, as shown in Figure 1, and how they interact with one another in driving better product designs. Read More

  3. Mobile First: What Does It Mean?

    March 5, 2012

    Mobile first has become a popular trend within the UX design and development communities. But, what does mobile first mean, exactly? I first encountered this concept at TechWeek, in Chicago, in the summer of 2011, when I attended a talk on mobile UX design by John Buda, who taught the audience how to write responsive behavior. I was stunned. By implementing responsive JavaScript, it’s possible to tell Web sites to adapt to whatever device a person is using to view a Web site. I had seen Web sites behave in this manner, but until that moment, I hadn’t understood that mobile first is both a strategy and a new way of writing code. I left the conference with some questions, including: What is mobile first? What is a mobile-first strategy? And, why is mobile first becoming increasingly popular? I’ve since come up with some answers to these questions that I’ll share with you in this article. Read More

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