Design: Animation Design

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  1. Designing Interface Animation

    December 19, 2016

    This is a sample chapter from Val Head’s new book Designing Interface Animation: Meaningful Motion for User Experience. 2016 Rosenfeld Media.

    Chapter 3: Modern Principles of Interactive Animation

    Designing Interface AnimationThe classic principles of animation teach us so much about creating natural and pleasing animation, but they fall short in guiding us in one particular area: interactive animations. It’s not their fault, of course, because they were written for a different era of animation when interaction wasn’t a thing to consider.

    Designing interactive animation—which interface animations often are—requires approaching animation just a little differently and working with a different set of rules for behavior. The way your animations behave during an interaction affects how your users perceive them just as much as how they look. The core of what the 12 principles cover still applies to your work, but you also have to consider the interactive context of your work. Your work won’t just be watched in the classic definition of animation—like feature films and cartoons—it will be interacted with, too. And that means you have to consider factors beyond the classic principles—or any other motion graphics techniques—when designing quality interface animations.

    This chapter covers the principles of interactive animation: the factors that ensure that animations work with the expectations that come with interaction, not against them. Read More

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