A number of myths surround media use: Some claim that people no longer read, while others argue that there is no substitute for reading the news, especially for commuters. Others claim that readers have switched over to social networks, so publishers should now forget about media Web sites and focus instead on posting to news feeds. Still others believe that the readers of Web publications continue to open the main page, then thoughtfully and consistently read through new articles.
Certain editorial metrics—such as scrolls, engagement, and conversions from visitors to readers—offer some insights into how people use and communicate with online media. Statistics make us aware of what topics and content engage readers and what layout patterns actually work. We know how specific types of users respond to particular articles. But, still, all of this data gives us little insight into the role online media play in readers’ lives. Read More
This article explores the data behind the “Portrait of a Mobile Consumer” infographic that my company, Vouchercloud, produced recently. The evidence in this portrait of mobile consumers highlights the importance of mobile technologies to the future of B2B (Business to Business) and B2C (Business to Consumer) industries.
Mobile Usage Data
As Figure 1 shows, consumer use of mobile platforms is huge and expected to rise to 8.2 billion users by 2018. A great variety of tablets and smartphones is now available on the market. In 2013 alone, sales of new mobile devices exceeded half a billion devices. Users are now becoming adept at using multiple computing platforms at the same time. In fact, 63% of mobile device users confess to using phones and tablets as secondary devices while also browsing using other computing hardware. Indeed, news of a strategic partnership between Apple and IBM demonstrates the importance of mobile to B2B companies and multiple-platform users alike. Read More