Business: Business of UX

In this edition of Ask UXmatters, our experts discuss the following topics:

• best practices for designing for senior citizens
• organizing your work schedule

Every month in this column, our Ask UXmatters experts answer our readers’ questions about user experience matters. To get answers to your questions about UX strategy, design, or user research in an upcoming edition of Ask UXmatters, please send your questions to us at [email protected].

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Let’s first look at some of the latest UX statistics, which lay the solid foundation for our understanding the value of UX practices to business optimization—particularly improving conversion rates and customer satisfaction:

• 88% of users do not shop on the same Web site again after one poor experience.
• Companies that excelled in user experience saw a 400% increase in revenue over those that did not focus on User Experience.
• Every $1 invested in User Experience brings $100 in return, resulting in a return on investment (ROI) of 9,900%.
• 41% of organizations have increased their sales through personalized user journeys.

These numbers speak for themselves. During 2023, statistics have shown that good Web-site design directly influences customer behaviors. Similarly, accounting experts tell us that 14% of small businesses fail because they ignore their customers’ needs. Read More

Pitching is one of the most important skills for any UX designer to have. Your ability to pitch clients well naturally permeates your UX design outcomes. Knowing what makes a perfect pitch is something that undoubtedly comes with practice, but your pitches can be effective if you prepare them meticulously. Whether you’re working for a multinational design agency or are an independent UX designer, your design solutions are only as good as they appear to your clients. Therefore, a good design that you pitch poorly has very little impact.

Throughout all my years pitching designs to clients, there have been highlights and lowlights. Over the years, I’ve isolated what has worked well from what hasn’t. I’ve picked up the best ideas from how others pitch and formulated and refined my own approach to pitching. You can do the same. In this column, I’ll share my specific approach to pitching, including five strategies that have helped me impress my clients. Whether you’re a rookie UX designer or seasoned veteran, incorporating some or all of these pitching strategies can elevate your pitching skills to the next level. Read More