Business: Business of UX

UXmatters has published 51 articles on the topic Business of UX.

Top 3 Trending Articles on Business of UX

  1. Designing for Senior Citizens | Organizing Your Work Schedule

    Ask UXmatters

    Get expert answers

    A column by Janet M. Six
    May 17, 2010

    In this edition of Ask UXmatters, our experts discuss the following topics:

    Every month in this column, our Ask UXmatters experts answer our readers’ questions about user experience matters. To get answers to your questions about UX strategy, design, or user research in an upcoming edition of Ask UXmatters, please send your questions to us at [email protected].

    Read More

  2. 5 Ways to Elevate Your Design Pitches to Clients

    Business of Design

    Learnings from design projects

    A column by Manik Arora
    February 8, 2021

    Pitching is one of the most important skills for any UX designer to have. Your ability to pitch clients well naturally permeates your UX design outcomes. Knowing what makes a perfect pitch is something that undoubtedly comes with practice, but your pitches can be effective if you prepare them meticulously. Whether you’re working for a multinational design agency or are an independent UX designer, your design solutions are only as good as they appear to your clients. Therefore, a good design that you pitch poorly has very little impact.

    Throughout all my years pitching designs to clients, there have been highlights and lowlights. Over the years, I’ve isolated what has worked well from what hasn’t. I’ve picked up the best ideas from how others pitch and formulated and refined my own approach to pitching. You can do the same. In this column, I’ll share my specific approach to pitching, including five strategies that have helped me impress my clients. Whether you’re a rookie UX designer or seasoned veteran, incorporating some or all of these pitching strategies can elevate your pitching skills to the next level. Read More

  3. 6 Ways UX Design Builds Stronger Customer Relationships

    May 22, 2023

    Whether you’re designing a physical or a digital product or an end-to-end customer journey, a positive user experience is crucial to business success. UX design ensures that you’re solving the right problem and design an optimal solution, keeping users’ behaviors and desires in mind. The aim of UX design is to provide a seamless, efficient, delightful user experience. A product that is user centric has a higher engagement rate because users are more likely to enjoy using it and to be more satisfied with their experience.

    UX design considers the entire product lifecycle. UX design’s concerns and activities include discovery, research, user-interface design, usability, data analysis, and more. The benefits of UX design can also go beyond the product itself to impact the business as a whole. According to Nielsen Norman Group:

    “User experience encompasses all aspects of the end-user's interaction with the company, its services, and its products.”

    By emphasizing UX design details throughout the entire end-to-end customer journey, you can provide a cohesive, streamlined user experience that helps your company build strong relationships with your customers. Read More

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