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Business: Business of UX

UXmatters has published 42 articles on the topic Business of UX.

Top 3 Trending Articles on Business of UX

  1. Designing for Senior Citizens | Organizing Your Work Schedule

    Ask UXmatters

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    A column by Janet M. Six
    May 17, 2010

    In this edition of Ask UXmatters, our experts discuss the following topics:

    Every month in this column, our Ask UXmatters experts answer our readers’ questions about user experience matters. To get answers to your questions about UX strategy, design, or user research in an upcoming edition of Ask UXmatters, please send your questions to us at [email protected].

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  2. Communicating Customer and Business Value with a Value Matrix

    December 15, 2008

    So, you’ve wrapped up your customer research, completed your personas, and have even written a few scenarios that show how users would want to interact with your brand new product. What’s next? What happens to the personas and scenarios once you’re ready to start requirements definition and design. Are you sure you’ve adequately communicated the type of system your users need to the Business Analyst and Interaction Designer on your team?

    If you’re like me, you’ve always felt something was missing once you finished creating your personas and scenarios. They communicate the heart and goals of the user, but miss out on a lot of details. And while it’s the intent of both documents to do just that, neither personas nor scenarios succinctly communicates to your business what features a product or service should have and why it should have them. Read More

  3. How to Calculate the ROI of UX Using Metrics

    July 9, 2012

    Even experienced UX professionals often feel that they are not being heard by their clients, managers, and developers. Why? Many such problems come from our desire to be valued for our knowledge and skills alone and to have our expertise respected without question. But this desire conflicts with the reality in which we find ourselves. To overcome this problem, we need to demonstrate that we bring measurable value to the products for which we design user interfaces.

    Armed with your understanding of a business and a calculator, here are a few ways in which you can prove your value as a UX professional and get the resources you need—whether budget, UX team members, or more time. Read More

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