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Column: Selling UX

UXmatters has published 39 editions of the column Selling UX.

Top 3 Trending Selling UX Columns

  1. The Crucial Role of UX in the Design of Software Robots

    Selling UX

    A unique perspective on service UX

    A column by Baruch Sachs
    December 4, 2017

    At networking and business events, I often get asked about where I think user experience is going. A common theme that has emerged during these conversations is the sense that some of the latest trends in software—such as robotic process automation (RPA) and artificial intelligence—may do away with the need for UX design. While I understand the overarching fear of this perceived threat to UX designers’ livelihood, I find this very human fear ironic given what the worry is about. People often fear what they don’t quite understand and, certainly, the general hoopla about robots taking over human’s jobs breeds much fear and misunderstanding.

    However, our guiding principle should always be: When we, as humans, use a product, we should not have to adapt to the technology. Instead, technology should adapt to us. A product that does this successfully is well designed. To create such well-crafted experiences, companies will need UX designers more than ever. Good design does not just happen. In actuality, the introduction of a new technology has no bearing on the validity and continued value of a mature design process. Read More

  2. Flat Design Won’t Hide Your Usability Sins

    Selling UX

    A unique perspective on service UX

    A column by Baruch Sachs
    October 7, 2013

    An ounce of gravy can hide a multitude of sins—or so the old adage goes. When it comes to food, gravy might seem to hide an inferior product, but for someone with a sophisticated and nuanced palate, its inadequacies would certainly shine through. The same holds true for the new paradigm of flat design.

    Unless you’ve been dwelling in a cave, you know—like most UX professionals—that so-called flat design is the way to go these days. After all, Apple says so. But once you get beyond the hype of flat design in the new iOS7, you can quickly see that the flatness of the design was not really about aesthetics. At its heart, it was about information architecture, the desire to go deep without being distracted by aesthetic elements. Read More

  3. Design Thinking and Digital Intent, Part 1

    Selling UX

    A unique perspective on service UX

    A column by Baruch Sachs
    June 25, 2018

    These days, it seems that everyone is all about design thinking—scrambling to jump on this runaway train and ride it for what it’s worth before the next big thing hits. There are design-thinking classes and certifications from premier management and technology consulting firms. However, UX professionals who focus on delivering amazing user experiences to people have always been design thinkers—for very good reason. After all, everything we do and experience in life is designed. From the applications we use, to the way we purchase a cup of coffee, design is everywhere. These things don’t just happen. Product teams don’t just write and execute requirements. Business analysts don’t just dream up these experiences. We design them by following design principles and business strategies. So, by employing the same design strategies to real business problems, we are bound to be able to come up with better solutions.

    Digital transformation is another popular term that describes the journey companies are undertaking today as they look to integrate digital technologies into every aspect of their business. These transformations consider people, process, organizational culture, the how, what, and why around the ways customers engage with their business. While every major company is engaging in digital transformation, their progress and maturity in this endeavor varies greatly. Throughout what are often multiyear transformation programs, they’re grappling with legacy processes, technology, and culture. As a result, many are still struggling to deliver tangible business outcomes. In fact, it is hard to find any company that will stand up and say, “Yes! We have reached the end of our digital-transformation journey, and we succeeded!” Why is that? Read More

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