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Column: Selling UX

UXmatters has published 41 editions of the column Selling UX.

Top 3 Trending Selling UX Columns

  1. Empathy Is the Key to Innovation

    Selling UX

    A unique perspective on service UX

    A column by Baruch Sachs
    June 3, 2019

    Much has been written on the difference between innovation and invention. This makes some sense because it seems every company in the world, big or small, is striving for an innovative approach to solving existing problems. However, there is mass confusion about what innovation actually is—especially in the enterprise-software space.

    It seems that every consultancy is frothing at the mouth to win the very lucrative opportunities to help organizations solve their digital-transformation problems. And they’re employing our experience-design playbook to do this.

    How? In a word: empathy. Hearing and reading about all the latest approaches in technology and sales, empathy is the best new thing—the secret skill that can enable us to reach dizzying, new heights. Empathy could solve world hunger and make us all better people. But the fact that empathy does actually make us better people is lost on most. Empathy can help us innovate more quickly and, ultimately, sell more products, satisfy more customers, and generate greater revenues. Read More

  2. Delivering Innovation

    Selling UX

    A unique perspective on service UX

    A column by Baruch Sachs
    August 12, 2019

    Let’s be really honest with ourselves. We are good, sometimes even great, at coming up with innovative ideas and really cool features and functions. However, only occasionally, despite our best efforts, are we actually able to think about the experience first—let alone create an innovative culture that places human beings’ needs at the same level as business needs.

    Moreover, we really suck at delivering innovation. Whether you are a UX designer, marketer, product manager, business leader, or technical architect, chances are you’ve experienced that amazing rush at the start of a project when everyone is bright eyed and bushy tailed because you’re super excited about designing with people who might actually use what you’re designing! Or you might have launched a new agile methodology that would enable you to deliver something that truly provides value in 30 days or less. Read More

  3. The Crucial Role of UX in the Design of Software Robots

    Selling UX

    A unique perspective on service UX

    A column by Baruch Sachs
    December 4, 2017

    At networking and business events, I often get asked about where I think user experience is going. A common theme that has emerged during these conversations is the sense that some of the latest trends in software—such as robotic process automation (RPA) and artificial intelligence—may do away with the need for UX design. While I understand the overarching fear of this perceived threat to UX designers’ livelihood, I find this very human fear ironic given what the worry is about. People often fear what they don’t quite understand and, certainly, the general hoopla about robots taking over human’s jobs breeds much fear and misunderstanding.

    However, our guiding principle should always be: When we, as humans, use a product, we should not have to adapt to the technology. Instead, technology should adapt to us. A product that does this successfully is well designed. To create such well-crafted experiences, companies will need UX designers more than ever. Good design does not just happen. In actuality, the introduction of a new technology has no bearing on the validity and continued value of a mature design process. Read More

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