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Column: Selling UX

UXmatters has published 41 editions of the column Selling UX.

Top 3 Trending Selling UX Columns

  1. Empathy Is the Key to Innovation

    Selling UX

    A unique perspective on service UX

    A column by Baruch Sachs
    June 3, 2019

    Much has been written on the difference between innovation and invention. This makes some sense because it seems every company in the world, big or small, is striving for an innovative approach to solving existing problems. However, there is mass confusion about what innovation actually is—especially in the enterprise-software space.

    It seems that every consultancy is frothing at the mouth to win the very lucrative opportunities to help organizations solve their digital-transformation problems. And they’re employing our experience-design playbook to do this.

    How? In a word: empathy. Hearing and reading about all the latest approaches in technology and sales, empathy is the best new thing—the secret skill that can enable us to reach dizzying, new heights. Empathy could solve world hunger and make us all better people. But the fact that empathy does actually make us better people is lost on most. Empathy can help us innovate more quickly and, ultimately, sell more products, satisfy more customers, and generate greater revenues. Read More

  2. The Crucial Role of UX in the Design of Software Robots

    Selling UX

    A unique perspective on service UX

    A column by Baruch Sachs
    December 4, 2017

    At networking and business events, I often get asked about where I think user experience is going. A common theme that has emerged during these conversations is the sense that some of the latest trends in software—such as robotic process automation (RPA) and artificial intelligence—may do away with the need for UX design. While I understand the overarching fear of this perceived threat to UX designers’ livelihood, I find this very human fear ironic given what the worry is about. People often fear what they don’t quite understand and, certainly, the general hoopla about robots taking over human’s jobs breeds much fear and misunderstanding.

    However, our guiding principle should always be: When we, as humans, use a product, we should not have to adapt to the technology. Instead, technology should adapt to us. A product that does this successfully is well designed. To create such well-crafted experiences, companies will need UX designers more than ever. Good design does not just happen. In actuality, the introduction of a new technology has no bearing on the validity and continued value of a mature design process. Read More

  3. Are You a Born Consultant?

    Selling UX

    A unique perspective on service UX

    A column by Baruch Sachs
    December 17, 2012

    There is a lot of literature out there that discusses whether leaders are born or made. Before I became a consultant, I weighed in on the born side of things. A good leader is shaped by events and experiences, but always has that leadership spirit within.

    I started thinking recently about whether consultants—specifically, UX consultants—are born or made. As someone who works for a software vendor with a wide range of clients, I’ve had the fortunate experience of not only being a consultant myself and working with a team of consultants, but also of interacting directly with other groups of UX consultants. Read More

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