Top

Column: Selling UX

UXmatters has published 41 editions of the column Selling UX.

Top 3 Trending Selling UX Columns

  1. The Crucial Role of UX in the Design of Software Robots

    Selling UX

    A unique perspective on service UX

    A column by Baruch Sachs
    December 4, 2017

    At networking and business events, I often get asked about where I think user experience is going. A common theme that has emerged during these conversations is the sense that some of the latest trends in software—such as robotic process automation (RPA) and artificial intelligence—may do away with the need for UX design. While I understand the overarching fear of this perceived threat to UX designers’ livelihood, I find this very human fear ironic given what the worry is about. People often fear what they don’t quite understand and, certainly, the general hoopla about robots taking over human’s jobs breeds much fear and misunderstanding.

    However, our guiding principle should always be: When we, as humans, use a product, we should not have to adapt to the technology. Instead, technology should adapt to us. A product that does this successfully is well designed. To create such well-crafted experiences, companies will need UX designers more than ever. Good design does not just happen. In actuality, the introduction of a new technology has no bearing on the validity and continued value of a mature design process. Read More

  2. Empathy Is the Key to Innovation

    Selling UX

    A unique perspective on service UX

    A column by Baruch Sachs
    June 3, 2019

    Much has been written on the difference between innovation and invention. This makes some sense because it seems every company in the world, big or small, is striving for an innovative approach to solving existing problems. However, there is mass confusion about what innovation actually is—especially in the enterprise-software space.

    It seems that every consultancy is frothing at the mouth to win the very lucrative opportunities to help organizations solve their digital-transformation problems. And they’re employing our experience-design playbook to do this.

    How? In a word: empathy. Hearing and reading about all the latest approaches in technology and sales, empathy is the best new thing—the secret skill that can enable us to reach dizzying, new heights. Empathy could solve world hunger and make us all better people. But the fact that empathy does actually make us better people is lost on most. Empathy can help us innovate more quickly and, ultimately, sell more products, satisfy more customers, and generate greater revenues. Read More

  3. The Profession of UX Won’t Disappear, but Adapt

    Selling UX

    A unique perspective on service UX

    A column by Baruch Sachs
    August 7, 2017

    There have been a lot of articles recently that discuss the idea of whether User Experience has staying power as a profession. I’ve read about ten of these—most of them discussing how automation, artificial intelligence, and robotics will decimate the need for almost all professions as we know them today. Even the articles that were positive and upbeat about the future of User Experience made seemingly dire predictions about the need for all UX professionals to adapt to new technologies to survive. That actually sounds very reasonable to me. In fact, it’s what UX professionals have always done.

    Before User experience, there was Human Factors. In some ways, that might be a better term to describe what UX professionals do. Now, it’s not a hip or edgy term, but it does encapsulate the fact that as long as there is a human factor in anything that people create, our profession has its place. We still live in a human world. Our job will still be to create products, services, and things that people interact with. Whether a user interface is on a screen or is a mechanical manifestation of our human selves, someone still has to ensure that people can work with it efficiently. I don’t really see that fundamental changing—certainly, not as much as the types of interactions people may have with products. UX professionals absolutely must adapt and learn—and that’s a really good thing. Read More

Champion Advertisement
Continue Reading…

New on UXmatters