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Column: Selling UX

UXmatters has published 42 editions of the column Selling UX.

Top 3 Trending Selling UX Columns

  1. Hibernation and Innovation

    Selling UX

    A unique perspective on service UX

    A column by Baruch Sachs
    January 4, 2021

    “Hibernation is a covert preparation for a more overt action.”—Ralph Ellison.

    In his 1953 book The Invisible Man, Ralph Ellison explores a number of social and intellectual issues of the African-American community of that time period. The book is as relevant today as it was in 1953. The quotation at the beginning of this column has transfixed me for a long time now—especially given that we are coming up on almost a year of relative hibernation because of the global pandemic. How can you write something that is interesting and compelling in a time when people just want to hibernate until it is all over? Read More

  2. Empathy Is the Key to Innovation

    Selling UX

    A unique perspective on service UX

    A column by Baruch Sachs
    June 3, 2019

    Much has been written on the difference between innovation and invention. This makes some sense because it seems every company in the world, big or small, is striving for an innovative approach to solving existing problems. However, there is mass confusion about what innovation actually is—especially in the enterprise-software space.

    It seems that every consultancy is frothing at the mouth to win the very lucrative opportunities to help organizations solve their digital-transformation problems. And they’re employing our experience-design playbook to do this.

    How? In a word: empathy. Hearing and reading about all the latest approaches in technology and sales, empathy is the best new thing—the secret skill that can enable us to reach dizzying, new heights. Empathy could solve world hunger and make us all better people. But the fact that empathy does actually make us better people is lost on most. Empathy can help us innovate more quickly and, ultimately, sell more products, satisfy more customers, and generate greater revenues. Read More

  3. UX Trends Come and Go Every Year, but Good Consulting Is a Constant

    Selling UX

    A unique perspective on service UX

    A column by Baruch Sachs
    January 19, 2015

    Times of uncertainty—whether because of economic, political, or societal changes—are good times for consultants. The more problems there are, the more insecure people are about deciding how to address them, so there is good and plentiful work for consultants, including UX consultants. Last year, 2014, was a great year for User Experience as we saw many organizations develop a more robust understanding about what User Experience is and is not—and more importantly, how User Experience has evolved to become part of the larger revolution known as Customer Experience.

    Over the holiday season in December, I read about 20 articles and blog posts on predictions of User Experience trends for 2015. As happens every year, I agreed with some of them, while I thought others were ahead of their time by anywhere from one to five years. And I disagreed with many. Read More

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