Baruch Sachs

Vice President, Client Innovation, at Pegasystems
Cambridge, Massachusetts, USA

Baruch Sachs At Pegasystems, Baruch helps global clients develop new ways of streamlining their operations, improving their customer experience, and creating real transformations—digital or otherwise. Previously, during his 12 years at Pegasystems, Baruch led their global User Experience team and served as the principal end-user advocate for the Pegasystems Services organization in their delivery of user-interface design and user experience to customers and partners. He has led and participated in successful efforts to improve user experience across various industries. Baruch earned his Bachelor of Arts in Professional and Technical Writing and Philosophy at the University of Hartford and his Master’s of Science in Human Factors in Information Design from Bentley University’s McCallum Graduate School of Business.

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Baruch’s Column on UXmatters

Selling UX

A unique perspective on service UX

A column by Baruch Sachs
How to Be Really Good at Losing
September 2021
What Is a Normal Level of Innovation Risk?
July 2021
Citizen Developers as Innovators
May 2021
Hibernation and Innovation
January 2021
Delivering Innovation
August 2019
Empathy Is the Key to Innovation
June 2019
What Children Have Taught Me About Design
October 2018
Design Thinking and Digital Intent, Part 2
August 2018
Design Thinking and Digital Intent, Part 1
June 2018
Adopting a No-Left-Turn Approach to UX Design
April 2018
The Crucial Role of UX in the Design of Software Robots
December 2017
What Is Proper UX Anyway?
October 2017
The Profession of UX Won’t Disappear, but Adapt
August 2017
How Smiling and Nodding Affects Our Interactions
June 2017
When the Experience Is the Business Strategy, Everyone Wins
April 2017
Are You Giving Users What They Ask For?
February 2017
Getting Enterprise Mobile UX Right
October 2016
UX Fiefdoms: Their Dangerous Effects
August 2016
A No-Compromises User Interface Rarely Gets Built
June 2016
Moving to a UX-Critical Culture
April 2016
Getting Specific on Soft Skills for UX Professionals
February 2016
The Softer Side of UX Consulting
November 2015
Design Arrogance Starts with How We Treat One Another
September 2015
When a Design Does Not Hold Up in Actual Usage
July 2015
How to Respond to Typical UX Project Challenges
May 2015
What Enterprise Software Users Really Want, If They Are Candid with Themselves
March 2015
UX Trends Come and Go Every Year, but Good Consulting Is a Constant
January 2015
Big Picture or Detail Oriented? UX Requires Both!
November 2014
“Sigh… That’s Gonna Be a Hard Job.”
September 2014
Don’t Just Manage, Transform! Part 2
July 2014
Don’t Just Manage, Transform! Part 1
May 2014
What Is It That You Do Exactly?
March 2014
UX Consulting in 2014: Predictions and Pain
January 2014
Responsive Design: A Critical Piece of User Experience
November 2013
Flat Design Won’t Hide Your Usability Sins
October 2013
Directive Versus Collaborative UX Consulting
September 2013
Practicing Great UX Consulting: Part 1
June 2013
Becoming a Great UX Consultant, Part 2: Some Advice
April 2013
Becoming a Great UX Consultant, Part 1: Some Myths
February 2013
Are You a Born Consultant?
December 2012
Playing Nicely with Others: Thinking Outside the Sandbox: Part 2
October 2012
Playing Nicely with Others: Thinking Outside the Sandbox: Part 1
August 2012
The Care and Feeding of a UX Services Team
June 2012
True Death of UX? Being Jaded
April 2012
The World of Services User Experience
February 2012

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