Research: Ethnography

UXmatters has published 2 articles on the topic Ethnography.

Top 2 Trending Articles on Ethnography

  1. The Value of Ethnographic Research and Contextual Inquiry

    October 19, 2020

    UX design begins with UX research. Studying the contexts in which people experience a product or application is pivotal in developing an understanding of how they engage with it, as well as to understanding the many, varied factors that lead them to the moment of engagement.

    Ethnographic research is the professional practice of stepping outside of one’s own bubble and into someone else’s reality. Contextual inquiry is a method of practicing being present with users. UX professionals use these methods to understand users and the significance and complexity of their contexts, enabling designers to create nuanced experiences that users not only want, but desperately need. Read More

  2. Succeeding with Field Usability Testing and Lean Ethnography

    Mobile Matters

    Designing for every screen

    A column by Steven Hoober
    November 7, 2016

    Increasingly, product teams want speedy UX design processes. Even though launching minimum viable products (MVPs) has led to some very public product-design failures, they are becoming an accepted norm—or even something to celebrate—within some organizations. However, when such failures occur in the marketplace, they can alienate a product’s users and damage business results.

    While usability testing and ethnographic user research can prevent such failures, many product teams believe they take too much time. But it’s easy to conduct usability testing and user research rapidly within the context a Lean or agile software-development process, enabling you improve your UX designs and avoid wasted investment and embarrassment. Read More

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