Research: Ethnography

Increasingly, product teams want speedy UX design processes. Even though launching minimum viable products (MVPs) has led to some very public product-design failures, they are becoming an accepted norm—or even something to celebrate—within some organizations. However, when such failures occur in the marketplace, they can alienate a product’s users and damage business results.

While usability testing and ethnographic user research can prevent such failures, many product teams believe they take too much time. But it’s easy to conduct usability testing and user research rapidly within the context a Lean or agile software-development process, enabling you improve your UX designs and avoid wasted investment and embarrassment. Read More