Community: Interviews

UXmatters has published 31 articles on the topic Interviews.

Top 3 Trending Articles on Interviews

  1. UX Strategy on the Job: An Interview with Three UX Strategists

    UX Strategy

    Building a rationale to guide design

    A column by Paul Bryan
    November 12, 2012

    The role of UX Strategist is a relatively new one on UX design teams. From time to time, senior UX professionals ask me, in my capacity as manager of the UX Strategy and Planning group on LinkedIn, how they can move into UX strategy as a career-growth path. In an earlier UX Strategy column on UXmatters, “What Does a UX Strategist Do?” I partially addressed this question by analyzing UX Strategist job ads and asking experienced UX professionals for their opinions. Read More

  2. Interview with Kurt Walecki, VP of Design at Intuit

    Leadership Matters

    Leading UX transformation

    November 6, 2017

    Thanks to the leadership of Scott Cook—formerly Intuit’s CEO and now Chairman of the Board—Intuit has always been a customer-centric company that really listens to its customers. In the company’s early startup days, Cook instituted Intuit’s Follow Me Home program, in which Intuit employees hung out at stores that sold packaged software until a customer bought Quicken, Intuit’s personal-finance software and, then, the company’s flagship product. An Intuit employee asked the customer if he could follow him home to see whether he had any difficulty installing the application. He would then observe the customer as he unpacked and installed the software and note any causes of frustration or confusion.

    Through this program, Intuit learned what aspects of their software needed improvement. Cook’s goal was to make it easier for people to balance their checking account using Quicken than with a paper checkbook. By observing their customers, Intuit learned that people were using Quicken to handle bookkeeping for their small businesses, so they created QuickBooks for that market. From the very beginning, Intuit has done user research both to understand how customers are using their current products and to identify customers’ unmet needs, allowing them to introduce new products to the market to satisfy them. Read More

  3. Interviewing Steve Portigal About Interviewing Users

    August 5, 2013

    Steve PortigalSteve Portigal, a fixture on the design research scene and founder of Portigal Consulting, has written a new book titled Interviewing Users. His book compiles the insights he has gained from decades of conducting ethnographic research into a highly accessible, informative, and thought-provoking guide. I recently had the pleasure of talking with Steve about his book.

    Jeff: Thank you for sitting down with me to talk about your book. You’ve been presenting some of the ideas in Interviewing Users at conferences and on your blog for some time now. What was your process for coalescing and curating all of that content into a book?

    Steve: It was a pretty interesting process. As you say, writing this book was a chance for me to finally put together all of these things that I had been mulling over, teaching, and writing about for such a long time. Maybe I’d been telling a story in workshops for a while, but I’d never really written it down in full. There were also some things that I’d been glossing over—like “I can’t really explain how this works, it just does.” So, what was exciting in the writing process was to reflect on those thoughts and realize that I could flesh some of these pieces out, now that I was removed from the immediate mode of presenting. Read More

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