Peter Morville, shown in Figure 1, is one of the founding fathers of information architecture. But, lately, he has been writing and teaching workshops on the topic of UX strategy and planning. He took some time to talk with me about his recent work, as well as his upcoming workshop, “Planning for Strategic Design,” which will take place May 24–25, 2017, as part of XD Silicon Valley, UX STRAT’s new training event for experienced UX professionals.
During this interview, we touched a bit on Peter’s history, then discussed the evolution of information architecture, how the ascendancy of user experience has impacted information architecture, Peter’s shift toward planning for strategic design, and the impact of current technology trends—the Internet of Things, virtual reality, and artificial intelligence—on the future of information architecture. I hope you enjoy this chat with Peter as much as I did. Read More
Thanks to the leadership of Scott Cook—formerly Intuit’s CEO and now Chairman of the Board—Intuit has always been a customer-centric company that really listens to its customers. In the company’s early startup days, Cook instituted Intuit’s Follow Me Home program, in which Intuit employees hung out at stores that sold packaged software until a customer bought Quicken, Intuit’s personal-finance software and, then, the company’s flagship product. An Intuit employee asked the customer if he could follow him home to see whether he had any difficulty installing the application. He would then observe the customer as he unpacked and installed the software and note any causes of frustration or confusion.
Through this program, Intuit learned what aspects of their software needed improvement. Cook’s goal was to make it easier for people to balance their checking account using Quicken than with a paper checkbook. By observing their customers, Intuit learned that people were using Quicken to handle bookkeeping for their small businesses, so they created QuickBooks for that market. From the very beginning, Intuit has done user research both to understand how customers are using their current products and to identify customers’ unmet needs, allowing them to introduce new products to the market to satisfy them. Read More
Recently, I conducted this interview with Richard Dalton, Head of Design at Capital One, about his background, his recent work at Capital One, his vision of where their experience design strategy is headed in the coming years, and his upcoming UX STRAT speaking engagement.
Paul: Hi Richard! Thanks for taking the time to talk with me. Can you start by telling UXmatters readers a little about yourself—such as your educational background, professional path, specific areas of focus, and anything else that you think will help them get to know you a little better.
Richard: Hey Paul, I graduated from the University of Newcastle upon Tyne, in England, with a degree in Software Engineering just as the World Wide Web was turning into a thing. I am eternally grateful for this synchronicity because I’m not really sure what I would have done otherwise! I was always a terrible coder. I was more interested in the things I could make the systems do rather than in actually creating the systems. After I graduated, I was employee #1 at an Internet design startup—this was in 1994. Soon after that, I co-founded another Internet design firm in the North of England. Then, I moved to the US in 1999, and 18 years and three financial services companies later—Vanguard, then USAA—I now find myself Head of Design at Capital One. Read More