Community: Professional Development

Human beings are drawn to stories, which help us make sense of our world by letting us share others’ experiences as though they were our own. We feel characters’ struggles as they navigate difficult challenges and rejoice with them when they finally achieve their goals or share their sorrows if they do not. Stories help us learn to feel empathy—a critical trait for any UX professional.

Most importantly, stories are memorable. According to Jennifer Aaker, Professor of Marketing at the Stanford Graduate School of Business, using a story to convey information is up to “22 times more memorable than facts alone.”

Telling a story can help influence the opinions of others in ways that few other modes of communication can. The value of storytelling extends to how we present ourselves and our abilities professionally. Having participated in dozens of on-site portfolio reviews over the years—sitting on both sides of the review table—I’ve found that the most effective UX-portfolio presentations have one thing in common: the candidate told a story. Read More

Have you been struggling with a lack of confidence in the quality of your existing UX design portfolio—perhaps because companies are not responding to your job applications? Are you wondering which areas of your portfolio you should change or keep as they are? If you’re creating a new design portfolio, are you unsure where to begin? UX designers commonly face such situations as these—especially those who are just starting out in UX design.

A strong portfolio is undoubtedly your most important asset as a UX design professional. It is a platform that lets you demonstrate your skills and showcase your personality. A good portfolio can help you to land interviews for your ideal job or attract clients for freelance projects. However, with the vast amount of competition that’s out there, many of you are probably wondering: How can I make my portfolio stand out? Read More

Well-established UX design patterns, laws, and rules form the foundation of our profession. Foundational principles steer our design decisions and offer scaffolding for our design processes. These tools and techniques make up our toolkit. In contrast, domain expertise provides the blueprint, which gives us the context, depth, and understanding to use our design tools effectively. For example, the design of a healthcare app requires knowledge of healthcare protocols, while designing a finance tool demands financial expertise.

This article emphasizes the significance of domain expertise in UX design, positioning it as essential for informed decision-making, efficient communication, and enhanced user empathy. Any UX designer who lacks domain knowledge faces significant challenges during the discovery phase, highlighting the need for designers to adapt quickly to new industries. It also outlines a strategic learning plan for acquiring domain expertise, with a focus on identifying knowledge gaps, useful learning approaches, and the efficient creation of documentation. Read More