Community: Professional Development

Well-established UX design patterns, laws, and rules form the foundation of our profession. Foundational principles steer our design decisions and offer scaffolding for our design processes. These tools and techniques make up our toolkit. In contrast, domain expertise provides the blueprint, which gives us the context, depth, and understanding to use our design tools effectively. For example, the design of a healthcare app requires knowledge of healthcare protocols, while designing a finance tool demands financial expertise.

This article emphasizes the significance of domain expertise in UX design, positioning it as essential for informed decision-making, efficient communication, and enhanced user empathy. Any UX designer who lacks domain knowledge faces significant challenges during the discovery phase, highlighting the need for designers to adapt quickly to new industries. It also outlines a strategic learning plan for acquiring domain expertise, with a focus on identifying knowledge gaps, useful learning approaches, and the efficient creation of documentation. Read More

To get work as a professional designer, whether as an in-house designer or an independent consultant, the first thing you need to have is a good design portfolio. If you want to win design projects, your design portfolio must impress your prospective clients. Your portfolio showcases your design skills, creativity, and talent and helps clients to envision what they can expect if they hire you. Your portfolio can help you to make a great first impression, which is essential in today’s competitive design industry.

How can you create a brilliant, eye-catching design portfolio? First, you must decide what goals you want to achieve through your design portfolio and what information it should include. Your design portfolio should be a virtual gallery of your best designs. It should tell a well-crafted story about your work and give your future clients a sneak-peek into the design processes and methods you use in overcoming design challenges. Read More

Human beings are drawn to stories, which help us make sense of our world by letting us share others’ experiences as though they were our own. We feel characters’ struggles as they navigate difficult challenges and rejoice with them when they finally achieve their goals or share their sorrows if they do not. Stories help us learn to feel empathy—a critical trait for any UX professional.

Most importantly, stories are memorable. According to Jennifer Aaker, Professor of Marketing at the Stanford Graduate School of Business, using a story to convey information is up to “22 times more memorable than facts alone.”

Telling a story can help influence the opinions of others in ways that few other modes of communication can. The value of storytelling extends to how we present ourselves and our abilities professionally. Having participated in dozens of on-site portfolio reviews over the years—sitting on both sides of the review table—I’ve found that the most effective UX-portfolio presentations have one thing in common: the candidate told a story. Read More