March 4, 2019
This is a sample chapter from Karen McGrane’s book Going Responsive. 2015, A Book Apart.
Chapter 4: Clean Up Your Content
“The responsive design became a content solution and not just a technical solution to make the ongoing evolution of our digital products more robust.”—Alex Breuer, the Guardian
Fluid grids, flexible images, and media queries: nothing in the definition of Responsive Web Design (RWD) says anything about your content. And yet, a lasting benefit for many organizations comes from the process of cleaning up and paring down content.
It probably comes as no surprise that creating a good user experience across all devices means presenting less content, better content, and more thoughtfully prioritized content. Gone are the days when we could assume that users want—and look at—everything we cram onto the page and shove into the right column. Truth is, users never wanted all that dreck. Now, with smaller screens, we’re forced to acknowledge that uncomfortable truth and make decisions about what really matters. Read More