Business: Content Development

UXmatters has published 10 articles on the topic Content Development.

Top 3 Trending Articles on Content Development

  1. Toward Content Quality

    More Than Words

    Content that communicates

    A column by Colleen Jones
    April 13, 2009

    How do we know whether content is any good? This simple question does not have a simple answer. Yet, I think having a good answer would help us show our employers and clients why their content needs to improve and how their content compares to the competition’s. As a start toward an answer to this question, I offer a set of content quality checklists for seven different lenses through which we can view content. I see these checklists as the groundwork for content heuristics, which would enable us to do heuristic evaluations and competitive analyses efficiently. With good content heuristics, we could make a case for better content without painstakingly doing an analysis of all of the content up front. Imagine, making a case for better content quality in a few hours instead of a few weeks.

    Many interactive projects address content quality only through a style guide. A style guide is helpful, but it isn’t enough. One problem is that a style guide often emerges at the end of an interactive project, capturing how a team handled certain content issues and how they intend to handle them moving forward. That doesn’t help much during the project. Another problem that often occurs is a company neglects maintenance of the style guide going forward. (For information about living style guides, read Letting Go of the Words by Ginny Redish. [1]) Finally, many Web style guides I’ve encountered address word choice, brand voice—and that’s about it. The scope of content quality is much broader. Read More

  2. Why So Many UX Analogies?

    Practical Usability

    Moving toward a more usable world

    A column by Jim Ross
    July 11, 2016

    If you frequently read UX articles online, I’m sure you’ve noticed the trend to use analogies in describing user experience. In writing about user experience, people have drawn analogies to pizza, yoga, fishing, parenting, riding a bike, home renovation, crossword puzzles, professional wrestling, talk shows, road trips, fitness classes, and ghost hunting?

    UX professionals have also written articles describing valuable lessons they’ve learned about user experience from Seth Rogen, Wes Anderson, Quentin Tarantino, Steven Spielberg, Martha Stewart, Don Draper, James Bond, Sherlock Holmes, the Terminator, the Avengers, the Blues Brothers, One Direction, Super Mario Brothers, Sonic the Hedgehog, and the Berenstain Bears?

    I’m guilty of writing two of those articles myself: “The Ghost Hunter’s Guide to User Research” and “What I Bring to UX from James Bond.” Read More

  3. Writing Is Design, Too

    Innovating UX Practice

    Inspirations from software engineering

    A column by Peter Hornsby
    April 6, 2015

    “Easy reading is damn hard writing.”—Nathaniel Hawthorne

    “Writing isn’t about making money, getting famous, getting dates, getting laid, or making friends. In the end, it’s about enriching the lives of those who will read your work, and enriching your own life, as well. It’s about getting up, getting well, and getting over. Getting happy, okay? Getting happy.”—Stephen King, On Writing: A Memoir of the Craft

    The year is 2015. There’s a good chance you have a smartphone in your pocket—a marvelous device with which you can access, if not the sum total of all human knowledge, at least enough of it to do pretty well in a pub quiz. (For readers in the USA, that’s a bar quiz.) You can order your groceries online, buy books and movies from Amazon, and search the Web with Google and Bing. So it’s fair to say that you’re at least reasonably familiar with the Web. Read More

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