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After attending Qual 360 North America (NA)—which took place in Washington DC, in March 2022, and at which I was a speaker—I would like to share my key takeaways from the conference with UXmatters readers.
My fellow UX and CX (Customer Experience) professionals, as well as qualitative researchers from a variety of global brands—including TikTok, Reddit, Microsoft, Mars, Marriott, Indeed, Pinterest, and PepsiCo—joined me at this event, where we discussed recent trends and changes in the practice of qualitative research. Read More
Until just a few months ago, Leah Buley was a Principal Analyst at Forrester, where she conducted, analyzed, and published research on the role of design in business; the relationships among user experience, customer experience, and service design; and best practices for customer understanding and empathy. She is now working as an independent design consultant and advisor through Leah Buley Co. When Leah presented the case study “The Marriage of Corporate Strategy and UX Strategy” at the first UX STRAT in 2013, she was a Design Strategist in Intuit’s Design Innovation Group. Earlier in her career, she was a Lead Experience Designer at Adaptive Path. Leah is the author of the Rosenfeld Media book The User Experience Team of One: A Research and Design Survival Guide and frequently speaks and blogs on UX topics.
I recently interviewed Leah, shown in Figure 1, about her vision of where the combination of experience design and business strategy is headed in the coming years, which will be the topic of her upcoming keynote presentation at UX STRAT USA, as well as her recent research and work at Forrester. She’ll also be conducting a workshop on “How to Speak Strategy” at UX STRAT, which will take place on September 14–16, 2016. Read More