In this edition of Ask UXmatters, our experts discuss what skills are essential and desirable for a UX Designer.
Each month in Ask UXmatters, our panel of UX experts answers our readers’ questions about a broad range of user experience matters. To get answers to your own questions about UX strategy, design, user research, or any other topic of interest to UX professionals in an upcoming edition of Ask UXmatters, please send your question to us at: [email protected].
Recently, I scaled a content-strategy team from three to eight people. In the process of conducting dozens upon dozens of interviews, while involving various internal stakeholders, I quickly learned how to avoid some common pitfalls of hiring for strategic roles.
It’s challenging to hire for strategic roles—neither as easy nor as straightforward as hiring for other skill-based positions. Ultimately, you’re looking for a strategic thinker who understands UX principles and best practices. If you’re not asking the right questions, it’s all too easy for candidates to bluff their way into a content-strategy role by saying what superficially seem to be the right things, without providing enough substance to show their strategic thought process.
In sharing my tips for hiring content strategists in this article, I hope to help you avoid these common pitfalls so you can hire talented strategists who can hit the ground running. Read More
In the first two parts of my series on becoming a data-driven design organization, I described how aligning different customer-research methods with business goals and requirements can help you to build a customer-centric framework for your organization and develop a data-driven approach to design. I also showed how metrics can demonstrate the value of making customer-experience improvements to both your organization and the business.
Now, in this third and final part, I’ll discuss how employing right-sized processes and having the right customer experience–design (CXD) professionals to support them can affect the outcomes of using customer-research methods and the resulting customer data.
Best Practice #5: Right-Sized Processes
A CXD strategy is actionable and demonstrable and identifies metrics and desired outcomes. One way to make CXD strategy concrete is to devise flexible, right-sized processes for CXD projects. Read More