Business: Hiring UX Professionals

In this edition of Ask UXmatters, our experts discuss what skills are essential and desirable for a UX Designer.

Each month in Ask UXmatters, our panel of UX experts answers our readers’ questions about a broad range of user experience matters. To get answers to your own questions about UX strategy, design, user research, or any other topic of interest to UX professionals in an upcoming edition of Ask UXmatters, please send your question to us at: [email protected].

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User Experience has finally arrived! You may have heard this before—okay, perhaps many times before. I’ve said this a few times myself: “This is going to be the year for UX!” But, after my more than 15 years in this field, I’m personally convinced at last because I’m no longer predicting change. I’m seeing this change all around me. I think 2016 really is the year I’ll remember for the scales tipping toward User Experience as a strategy—when the business game changed in substantive ways.

As a consultant who works with many clients on their experience strategy and design, I’m seeing strong evidence that UX skills—both strategic and technical—are no longer ancillary, nice-to-have, episodic considerations. Read More

In the first two parts of my series on becoming a data-driven design organization, I described how aligning different customer-research methods with business goals and requirements can help you to build a customer-centric framework for your organization and develop a data-driven approach to design. I also showed how metrics can demonstrate the value of making customer-experience improvements to both your organization and the business.

Now, in this third and final part, I’ll discuss how employing right-sized processes and having the right customer experience–design (CXD) professionals to support them can affect the outcomes of using customer-research methods and the resulting customer data.

Best Practice #5: Right-Sized Processes

A CXD strategy is actionable and demonstrable and identifies metrics and desired outcomes. One way to make CXD strategy concrete is to devise flexible, right-sized processes for CXD projects. Read More