Business: Hiring UX Professionals

In this edition of Ask UXmatters, our experts discuss what skills are essential and desirable for a UX Designer.

Each month in Ask UXmatters, our panel of UX experts answers our readers’ questions about a broad range of user experience matters. To get answers to your own questions about UX strategy, design, user research, or any other topic of interest to UX professionals in an upcoming edition of Ask UXmatters, please send your question to us at: [email protected].

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When your business is launching a Web site, you want to ensure that your customers will have the best possible experience. If your site works well on a technical level, but you’re still not getting the level of sales for which you were hoping, it’s most likely because users aren’t getting the user experience they were expecting. Hiring a UX consultant can help you improve your company’s Web site. Let’s consider how a UX consultant can improve your online customer experience.

What UX Consultants Do

An experienced UX consultant has a full understanding of how your Web-site design impacts your overall sales. Good UX design should serve the business, but keep the customer in mind and make a Web site pleasant to use. UX design impacts many aspects of business success, from sales to engagement and satisfaction. All of these are vital to your business, and your UX consultant can help you improve them. Read More

In this edition of Ask UXmatters, our experts consider what it takes to stand out in the growing field of User Experience. As more and more companies realize the importance of good UX design and hire more designers, many people outside the field of User Experience are attracted to the opportunities this field offers and becoming UX designers. While some have the necessary education and talent to become good UX designers, others do not. Unfortunately, the field of UX design is becoming commoditized because some weak UX designers are willing to work for ridiculously low wages, and companies that aren’t able to discriminate between great, good, and poor designers just go with the least expensive option.

Our expert panel explores how to make yourself stand out in the current competitive environment, making specific recommendations for how and what you should communicate about not only your skills, but also about how your design work can fit within a company’s goals. Because it is important to balance business goals and design goals in our work, we need to consider how our work will affect a company—and maybe society at large—over the long term. Our panelists also encourage designers who are working for companies that do not value them to look for other opportunities. Of course, this discussion could be applied to many fields. Read More