With over 18 years in User Experience, with an emphasis on design, strategy, and management, Michelle has worked for Fortune 500 and 100 companies, as well as startups. She is passionate about customer focus and changing the conversation from winning battles for feature parity to meeting customers’ needs and realizing business opportunities by embracing differentiation through design. Taking a holistic approach to creating design solutions, Michelle considers all of the service touchpoints a customer might encounter. She believes that, by collaborating with business partners, she can demonstrate how design thinking can catapult a business to a higher level and solve important customer problems. Michelle’s CXD team at WebEx were finalists in the UX Magazine 2015 Design for Experience Awards. Michelle has presented at international conferences, including: AVI Italy, CHI, Studio, and Interact. Most recently, she was on a panel at Cisco’s Experience Design Day, talking about design best practices and innovation for webex.com and associated digital marketing properties. She is the proud mother of twin girls; and enjoys rafting, running 10Ks and sprint triathlons, riding the Tour de Cure with Cisco colleagues, hiking, reading, art museums, live theater, and music.