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Business: ResearchOps

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  1. Using UX Research Repositories to Foster Organizations’ Customer Centricity

    October 5, 2020

    UX researchers in every organization have likely experienced a situation when a stakeholder came by their desk and asked: “Have we done any research about the search feature?” or “What do we already know about the painpoints of our small business customers?”

    When a colleague poses a question about existing research findings, suddenly the search for relevant data starts. The researcher sifts through spreadsheets and presentations in shared folders, ask colleagues whether they know anything, and might even check their own drive for pertinent information.

    Answering what seems to be a simple question can take hours if the research data is spread across different locations or is in the heads of the people who conducted the prior studies. Even worse, the responsible person might have left the company, taking all the relevant findings with them. Read More

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