Business: Product Management

User feedback is the key to ensuring continuous product improvement. However, maintaining the correct balance between your product vision and the feedback you receive from users can be a challenge. You might feel torn between sticking to your vision for your product and implementing what your users expect you to deliver. Building a product that aligns with both your vision and users’ expectations is not easy.

Your vision for your product is your North Star. It’s the reason you began your entrepreneurial journey and kept going against all odds. Then you started receiving feedback from users, making you consider changing the path you’ve walked thus far. But it would be unwise to choose one of these approaches over the other. You need both vision and user feedback to create a successful product. However, balancing the two won’t ever be easy. That’s why this article recommends a few practical ways of integrating these approaches that could be helpful to your team. Read More

If you’ve built an innovative product with a beautiful user interface and high-tech features, but it still isn’t selling well, the reviews aren’t satisfactory, and you keep losing customers, it’s time to reevaluate whether UX design and product-management operations are keeping users at the center of your product-development efforts.

A user-centered product-management culture ensures that your services align with customers’ needs and add value to their lives. Customers should feel that you’ve designed every interaction with your product to address their needs and challenges. Plus, a user-centered culture builds loyalty, improves customer retention and conversion, and enhances brand value.

Wondering how to create user-centered culture at your company? In this article, I’ll consider some proven strategies for building a user-centered product-management culture. Read More

In recent years, the perception of UX design has changed dramatically. In the profession’s early days, less mature organizations frequently treated UX professionals as another type of graphic designer, as though UX designers were synonymous with Web designers. But, in today’s leading organizations, UX design is a strategic capability that drives innovation and enhances competitiveness. Similarly, the role of UX professionals has shifted beyond creating functional—if not delightful—user experiences by applying usability, information architecture, and design principles. Now, UX professionals are applying more of their understanding of psychology and human behavior to devising design principles in the service of persuasion. Read More