Business: Product Management

UXmatters has published 15 articles on the topic Product Management.

Top 3 Trending Articles on Product Management

  1. Book Review: The Lean Product Playbook

    July 20, 2020

    Cover: The Lean Product PlaybookOver the last several years, I’ve noticed a shift in the adoption of User Experience within organizations. This is encouraging, but might also require UX professionals to consider the skills and the roles that we bring to product teams. There are two key factors that are now impacting the way UX professionals work with product teams.

    First is the adoption of new project-management methods, as well as the integration of UX deliverables into those methods. Early in my career, most software and Web projects followed a waterfall methodology, which is still common in manufacturing industries. The difficulty I frequently encountered with this approach was that it rarely allowed sufficient time for the integration of new knowledge. UX research often got squeezed out because it didn’t directly add business value. Often, from the beginning of a project, a product team essentially had to know exactly what they would deliver at the end of the project. The team’s inability to deviate from the original plan undermined the iterative nature of most UX design approaches. Read More

  2. Book Review: Hooked: How to Build Habit-Forming Products

    June 21, 2021

    Cover: HookedIn recent years, the perception of UX design has changed dramatically. In the profession’s early days, less mature organizations frequently treated UX professionals as another type of graphic designer, as though UX designers were synonymous with Web designers. But, in today’s leading organizations, UX design is a strategic capability that drives innovation and enhances competitiveness. Similarly, the role of UX professionals has shifted beyond creating functional—if not delightful—user experiences by applying usability, information architecture, and design principles. Now, UX professionals are applying more of their understanding of psychology and human behavior to devising design principles in the service of persuasion. Read More

  3. AI and Automation in Product Management: Opportunities and Limitations of Emerging Tools

    October 23, 2023

    The merging of artificial intelligence (AI) with automation has reshaped several sectors in the fast-expanding environment of modern business, including product management, which is an industry that has undergone tremendous change. Product management, which has traditionally relied on human insights and decision-making, is increasingly embracing AI and automation to improve productivity, accuracy, and the user experience. This article investigates the role of AI and automation in product management, investigates the opportunities they present, discusses their limitations and challenges, investigates how they could improve the user experience, provides insights into the future outlook, and makes recommendations for effectively leveraging these technologies.

    The Role of AI and Automation in Product Management

    Product management includes strategic product planning, development, and optimization. Its goal is to fulfill consumers’ wants and accomplish company objectives. By injecting data-driven insights and optimizing numerous procedures, AI and automation have transformed this function. These technologies enable product managers to make educated decisions that are based on massive volumes of data, resulting in more effective resource allocation and higher levels of customer satisfaction. Read More

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