Strategy: Design Strategy

UXmatters has published 6 articles on the topic Design Strategy.

Top 3 Trending Articles on Design Strategy

  1. Applied UX Strategy, Part 5.1: Outcome-Driven Design

    April 10, 2017

    In the first part of my series on applied UX strategy, I outlined a UX maturity framework. Parts 2–4 of this series provided in-depth coverage of some operational and tactical aspects of implementing UX strategy, including requirements for product designers, employing platform thinking to ship quality products, setting up a design team, and creating a design culture. Now, I’ll begin my discussion of how to solve business problems through design.

    In Part 5.1, I’ll discuss the use of a shared language between business and design, then solving business problems through design. Finally, I’ll consider the transformation of the product designer’s role in depth, which progresses through three stages:

    1. Helping product teams identify and solve user problems, which I’ll cover here in Part 5.1
    2. Evaluating maximal outcomes for problem solutions, which I’ll cover in Part 5.2
    3. Moving from problem solving to innovation, which I’ll also cover in Part 5.2 Read More

  2. Information Architecture: The Structure Behind Your User Interface

    Finding Our Way

    Navigating the practice of Information Architecture

    A column by Nathaniel Davis
    February 6, 2017

    When information architecture (IA) arrived on the scene in the late 1990s, it brought attention to an aspect of user-interface design that was then only marginally understood: structure. The need to focus on structure is still a significant concern—especially in environments of large scale and complexity.

    Digital product and services organizations and large institutions regularly fall short of their desired goals because their user interfaces lack sufficient structure. With today’s complex landscape of human-digital experiences, it is necessary to be mindful of the importance of structure—and its relationship to the practice of information architecture. Read More

  3. Conference Review: O’Reilly Design Conference 2016

    March 6, 2017

    The inaugural O’Reilly Design Conference took place at Fort Mason in San Francisco, January 20–22, 2016. O’Reilly Media formed its conference division in 1997 and currently hosts nine different conferences for software-development professionals, in various locations around the world. O’Reilly has extensive experience organizing professional conferences and a stable of 55 authors who have written O’Reilly books on user-experience topics, so this was bound to be a very good conference.

    In this review, I’ll provide an overview of the conference, including its

    • organization
    • content and presenters
    • proceedings
    • venue
    • hospitality
    • community Read More

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