This month, the Ask UXmatters expert panel considers how best to make user research relevant to the company vision and integrate the learnings from research into product and corporate strategy. Key discussion points include making user research part of the product design and development lifecycle from the beginning of a project and establishing a clear connection between user research and product and corporate strategy.
Our experts also discuss the value of aligning on a shared vision and strategy that have user research at their foundation, our ability to influence corporate strategy, as well as the importance of getting out of our silos and involving key stakeholders throughout the user-research process to prevent their perceiving user research as a phase that is separate from the rest of product development. Finally, our experts describe how to become strategic and consider the benefits of having a C-level leader—or at least someone in a very senior position—oversee User Experience. Read More
When information architecture (IA) arrived on the scene in the late 1990s, it brought attention to an aspect of user-interface design that was then only marginally understood: structure. The need to focus on structure is still a significant concern—especially in environments of large scale and complexity.
Digital product and services organizations and large institutions regularly fall short of their desired goals because their user interfaces lack sufficient structure. With today’s complex landscape of human-digital experiences, it is necessary to be mindful of the importance of structure—and its relationship to the practice of information architecture. Read More
This month, my question to our Ask UXmatters experts surfaced a common area of confusion among UX professionals: the difference between UX strategy and UX design strategy. As a consequence, the focus of our experts’ answers differs somewhat. Some of our experts more broadly address the soft skills that are essential to conveying strategy to executives—whether UX strategy or design strategy. The answers of other experts focus more on how to convey design strategy to executives, covering both the soft skills this requires, as well as some elements of design strategy that it is important to communicate.
Therefore, in this column, we’ll first briefly define UX strategy and design strategy and describe some differences between these two types of strategy. Then, we’ll consider soft skills that are essential to conveying strategy to executives. We’ll provide an overview of some soft skills that are particularly important for UX designers who are conveying strategy. We’ll cover presenting strategy to executives in some depth. Finally, we’ll look at a particular approach that is helpful in communicating design strategy. Read More