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Strategy: Design Strategy

UXmatters has published 19 articles on the topic Design Strategy.

Top 3 Trending Articles on Design Strategy

  1. Understanding Business Strategy to Drive Design Impact

    December 5, 2022

    Design matters for all businesses. In fact, eight in ten people are willing to pay more for a better customer experience. But, in many organizations, designers don’t have a seat in the C-Suite or any say in making larger business decisions. Often, designers and their business stakeholders don’t even speak the same language.

    Time and time again, I see designers underselling their work internally because they don’t know how to show its connection to business strategy. As a consequence, companies fail to fund design work that could be very effective in helping them to tackle competitive threats. Read More

  2. Using Objectives and Key Results to Inform UX Design

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    A column by Janet M. Six
    August 23, 2021

    This month in Ask UXmatters, our expert panel discusses how objectives and key results (OKRs) can inform UX design. The panel explores how the use of OKRs differs from traditional requirements gathering. Our panelists then discuss the relationship between OKRs and product strategy and common pitfalls of using OKRs.

    We also recommend a couple of books that could help you apply OKRs in your work. Finally, I discuss the importance of keeping business needs in mind. Read More

  3. Finding Design Strategy

    February 6, 2018

    Everyone’s a design strategist these days—and that’s a problem.

    Beginning in the late 2000s, companies decided that design thinking was the next Six Sigma, and executives rushed to the promised land of creativity for the business masses. In the aftermath, businesses lost sight of the benefits of real design strategy, preferring instead to accept design thinking’s perceived limitations—which are outlined in Bruce Nussbaum’s “Design Thinking Is a Failed Experiment. So What’s Next?” In doing so, many people, including those in our own UX industry, seem to have lost the true meaning of design strategy. I’m on a quest to find it.

    Over the years, I have heard countless descriptions of design strategy. It’s branding or graphic design or good packaging. It’s applying user-centered design. It’s “whatever Apple is doing.” It’s using some combination of a good / better / best or razor / razor blade model. All of these definitions are wrong—or at least not holistic enough to define the field. I’ve come to realize that there are actually two types of design strategy, which is probably contributing to the confusion. While each type can exist independently within a company, they work more effectively as two parts of a concerted whole. Read More

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