One characteristic of good UX design is that it’s unnoticeable to users because it reflects the way they work. As many companies scale up—especially growing startups—they struggle to add value without adding complexity. This is one reason we’re seeing a trend toward adding secondary navigation at the left of many applications. Often, one horizontal navigation bar across the top of an application is just not scalable.
Your focus should be on simplicity. The main question you need to ask yourself when considering your user-interface design is how you can help your application scale. How can a company grow their offering while keeping the spirit of an intuitive product alive? Read More
This month in Ask UXmatters, our expert panel discusses how to prevent a project whose goal is defining UX strategy from devolving into a tactical exercise. First, our panelists considers how important it is that a project team have a shared understanding of what strategy is, but also acknowledge that, even among UX professionals, not everyone defines UX strategy in the same way. Our panelists define the terms strategy, tactics, business strategy, product strategy, UX strategy, and design strategy.
Our expert panel agrees, only once a business and a product team have aligned on their strategic goals can UX professionals understand how best to support all of those goals. Our panelists also recognize the importance of understanding where UX strategy work fits within a company’s projects and roles. Finally, the panel looks at how to create UX strategy artifacts that support business goals and propel their company toward achieving them. Read More
This month, the Ask UXmatters expert panel considers how best to make user research relevant to the company vision and integrate the learnings from research into product and corporate strategy. Key discussion points include making user research part of the product design and development lifecycle from the beginning of a project and establishing a clear connection between user research and product and corporate strategy.
Our experts also discuss the value of aligning on a shared vision and strategy that have user research at their foundation, our ability to influence corporate strategy, as well as the importance of getting out of our silos and involving key stakeholders throughout the user-research process to prevent their perceiving user research as a phase that is separate from the rest of product development. Finally, our experts describe how to become strategic and consider the benefits of having a C-level leader—or at least someone in a very senior position—oversee User Experience. Read More