Strategy: Design Strategy

Most UX designers are familiar with and can employ frameworks such as Design Thinking and the Double Diamond method.

The Design Council developed the Double Diamond almost 20 years ago. It is a remarkable tool that guides product-development teams along a clear path. Read More

I am a principled designer. I also like to think I am a principled man, but today, I’m going to talk not about my moral guideposts, but about the principles I use in mobile design.

We all have many tips and tricks, styles, favorite research learnings, lists of heuristics to keep in mind, examples we try to follow, and favorite apps and Web sites. These are all tactical approaches to design. Using design principles means adding a layer of structure and meaning to your design tactics to help you to make better design decisions. Read More

User-centric supply-chain systems are now essential for companies who want to give users a good experience. An effective UX strategy is crucial to achieving this goal.

The importance of UX design to the success of a digital product or service is becoming more widely acknowledged. User-interface (UI) design, a subset of UX design, focuses on designing a product or service that is aesthetically pleasing to its target audience.

Designing a supply chain with both the user experience and the user interface in mind ensures that everyone working within a supply-chain ecosystem will find it pleasing and easy to use. Together, UX design and UI design can help you deliver what users want. Read More