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Strategy: Design Strategy

UXmatters has published 18 articles on the topic Design Strategy.

Top 3 Trending Articles on Design Strategy

  1. Using Objectives and Key Results to Inform UX Design

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    A column by Janet M. Six
    August 23, 2021

    This month in Ask UXmatters, our expert panel discusses how objectives and key results (OKRs) can inform UX design. The panel explores how the use of OKRs differs from traditional requirements gathering. Our panelists then discuss the relationship between OKRs and product strategy and common pitfalls of using OKRs.

    We also recommend a couple of books that could help you apply OKRs in your work. Finally, I discuss the importance of keeping business needs in mind. Read More

  2. Pragmatic Design Solutions

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    Designing for every screen

    A column by Steven Hoober
    May 3, 2021

    Process and design articles, reports, infographics, and podcasts almost universally discuss the best projects, the ideal cases, and our favorite ways of working. But many of us don’t work within ideal environments. In the last edition of Ask UXmatters, “Prioritizing Parts of a Design Project,” a reader asked what to do when you’ve come late to a project, find there’s no time or budget to make maximal UX impact, the team expects you to just design the user interface (UI), or you run into technical limitations or political resistance to change?

    I realized that I had a lot more to say on that subject than I could share there. Also, I often get such questions or, in my consulting work, must help teams by answering exactly this question. Unfortunately, there’s no one clever trick that can solve every problem and every organization is different. Nevertheless, here are some tactics that have worked well for me, which you can apply in your work—as well as some pitfalls to look out for when you have to work on quick-and-dirty design. Read More

  3. Integrating User-Research Findings into Strategy

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    A column by Janet M. Six
    November 19, 2018

    This month, the Ask UXmatters expert panel considers how best to make user research relevant to the company vision and integrate the learnings from research into product and corporate strategy. Key discussion points include making user research part of the product design and development lifecycle from the beginning of a project and establishing a clear connection between user research and product and corporate strategy.

    Our experts also discuss the value of aligning on a shared vision and strategy that have user research at their foundation, our ability to influence corporate strategy, as well as the importance of getting out of our silos and involving key stakeholders throughout the user-research process to prevent their perceiving user research as a phase that is separate from the rest of product development. Finally, our experts describe how to become strategic and consider the benefits of having a C-level leader—or at least someone in a very senior position—oversee User Experience. Read More

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