Business: Role of UX

If there has ever been a time when UX designers have seen their role profoundly questioned, that time seems to be now. As artificial intelligence (AI) demands our collective attention, the profession of UX design is reeling from both this technology’s extraordinary possibilities and the huge unknowns that come with its adoption. What are the opportunities and threats that AI presents to the UX design profession?

The performance and creative potential of AI and, in some cases, the ability for anyone with little or no technical expertise to use its capabilities, have become fuel for thought on the future of the discipline of UX design. What will continue to make our profession distinctive and indispensable? Read More

We discuss two topics in this column:

• using verbs as nouns in user interfaces
• UX roles in organizations

Ask UXmatters is here to answer your questions about user experience matters. If you want to read our experts’ responses to your questions in an upcoming edition of Ask UXmatters, please send your questions to: [email protected]. Read More

In this edition of Ask UXmatters, our expert panel addresses scoping UX projects and what functions are within and outside the scope of User Experience. It seems that the definition of User Experience is constantly expanding. First, our experts discuss how the business community currently perceives the practice of User Experience in relation to their business. Then, we’ll explore some specifics such as:

• defining the scope of the project work an organization need to do
• how to manage change
• matching the skills of team members to the work
• how to accomplish the work within the allocated time and budget

One panelist asks us to consider whether it really matters if something is within the defined scope of User Experience. Read More