Column: Envision the Future

Many of us in the field people now generally refer to as user experience have long used levels of severity as a means of indicating the criticality of a product’s or service’s usability issues to clients.

Over the past several years, I’ve grown increasingly dissatisfied with the vague and somewhat solipsistic nature of the gradations UX professionals typically use to describe the severity of usability issues. High, medium, and low don’t begin to sufficiently explain the potential brand and business impacts usability issues can have.

After incrementally iterating on several existing classifications of severity, I finally decided in late 2008 to simply create some new ones, which I’ll present in this column. For lack of a better term, I call them business-aligned usability ratings. Read More

This column was spurred by a simple question I posted to Twitter in mid-August: Can designers effectively usability test their own designs?

This isn’t just an academic question. With the current state of the economy and many UX teams downsizing, it’s entirely probable that your company will call upon you to both create a UX design and do usability testing to validate it. In the future, as the field of user experience progresses, agile UX becomes more common, and functional disciplines become more blended, I think this will occur more and more.

People have often likened doing both design and usability testing on the same project to defendants serving as their own counsel in a court of law. How does that saying go? Something like this: A lawyer who defends himself has a fool for a client. Is testing one’s own design a similarly bad idea? What are the pitfalls? Are there any advantages? And most important, if you must do it, what pitfalls should you beware of? Read More

Over the past twenty years, the field of user experience has been fortunate. Software and hardware product organizations increasingly have adopted user-centered design methods such as contextual user research, usability testing, and iterative interaction design. In large part, this has occurred because the market has demanded it. More than ever, good interaction design and high usability are part of the price of entry to markets.

However, there’s one area that I believe has lagged behind: the enterprise software space. I can’t tell you how many frustratingly unusable enterprise Web applications I’ve encountered during my 12 plus years in corporate America. As important as the user experience of enterprise software is to a business’s success, why isn’t its assessment usually a factor in technology selection? Read More