Leading UX transformation
July 24, 2017
If you, like most UX professionals, have worked within organizations that seem to respond to User Experience in much the same way that the human body responds to a virus and want to understand why that happens, you should read Creative Change: Why We Resist It… How We Can Embrace It, by Jennifer Mueller, PhD. If you want to understand why organizations struggle with innovation, you should read this book.
Creative Change is a great book about creativity within organizations that is grounded in solid research. Mueller has been studying creativity for almost twenty years, and her research has revealed that, even though many business leaders lament a lack of creativity and innovation within their organizations, they commonly reject creative, innovative ideas. They tend to be biased against and fail to recognize the value of creative leadership as well, believing that creative leaders lack business acumen. This does not bode well for UX leaders.
Occasionally, among the many books I read, I discover a book whose ideas are so transformative that I feel impelled to share them with UXmatters readers. This is one of those rare books. Read More