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Business: Innovation

UXmatters has published 17 articles on the topic Innovation.

Top 3 Trending Articles on Innovation

  1. The Role of Constraints in Design Innovation

    On Good Behavior

    The essentials of interaction design

    May 31, 2016

    In differentiating an organization’s products from those of its competitors, design innovation is just as important as technology innovation. Both are vital to the continued success of an organization’s products in the marketplace. Successful innovation requires more than just generating a lot of creative ideas. It’s about execution—actually bringing products to market that embody innovative design solutions and deliver business impact.

    What is the role of constraints in design innovation? In this article, I’ll discuss three types of constraints: technical constraints, business constraints, and design constraints. According to Charles Eames:

    “Design depends largely on constraints. … Here is one of the few effective keys to the design problem—the ability of the designer to recognize as many of the constraints as possible—his willingness and enthusiasm for working within these constraints….” Read More

  2. 7 Questions to Ask Users Early in the Product Lifecycle

    Discovery

    Insights from UX research

    A column by Michael Morgan
    March 20, 2018

    Whether you’re a UX designer, product stakeholder, or some other kind of curious-minded product professional, you need to know what makes your users tick. My new column Discovery: Insights from UX research is about unearthing what is already there—just waiting for a UX researcher to discover it.

    In Discovery, I’ll explore various approaches to gaining insights about your users by employing UX-research methods early in the product-development process. UX research can help you understand what would make your users’ lives easier.

    When you’re asking questions during user-research interviews, the key to getting answers that are not tainted by bias depends on what the question is and how you ask it. Taking the time and thought to pose constructive, reflective questions, ensures that participants can provide the information you need to portray an accurate picture of the customer narrative. Encourage participants to take the time to reflect on your questions and ask you for clarification when necessary. Read More

  3. Book Excerpt: The Jobs to Be Done Playbook

    May 18, 2020

    This is an excerpt from Chapter 4 of Jim Kalbach’s new book The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs. ©2020, Rosenfeld Media.

    Chapter 4: Defining Value

    The Jobs to Be Done PlaybookIn this chapter, you will learn about these plays:

    • How to find unmet needs
    • How to create goal-based personas
    • A new way to compare competing solutions
    • How to define a value proposition

    The product marketing manager at a company I once worked for stood up in a meeting to present his strategy. He proceeded to describe the top customer needs that we should support with our solutions. I was thrilled to see him align to a customer-centric model. Read More

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