Whether you’re a UX designer, product stakeholder, or some other kind of curious-minded product professional, you need to know what makes your users tick. My new column Discovery: Insights from UX research is about unearthing what is already there—just waiting for a UX researcher to discover it.
In Discovery, I’ll explore various approaches to gaining insights about your users by employing UX-research methods early in the product-development process. UX research can help you understand what would make your users’ lives easier.
When you’re asking questions during user-research interviews, the key to getting answers that are not tainted by bias depends on what the question is and how you ask it. Taking the time and thought to pose constructive, reflective questions, ensures that participants can provide the information you need to portray an accurate picture of the customer narrative. Encourage participants to take the time to reflect on your questions and ask you for clarification when necessary. Read More
In differentiating an organization’s products from those of its competitors, design innovation is just as important as technology innovation. Both are vital to the continued success of an organization’s products in the marketplace. Successful innovation requires more than just generating a lot of creative ideas. It’s about execution—actually bringing products to market that embody innovative design solutions and deliver business impact.
What is the role of constraints in design innovation? In this article, I’ll discuss three types of constraints: technical constraints, business constraints, and design constraints. According to Charles Eames:
“Design depends largely on constraints. … Here is one of the few effective keys to the design problem—the ability of the designer to recognize as many of the constraints as possible—his willingness and enthusiasm for working within these constraints….” Read More
As experience designers, we love solving messy, wicked problems. Therefore, many experience designers are now focusing on fixing problems relating to healthcare. We’ve made great progress in improving the healthcare experience. We’re using journey mapping to streamline and improve healthcare providers’ processes—for example, hospitals’ check-in and discharge processes and pharmacies’ processes for dropping off and picking up prescriptions. We’ve designed new channels that let healthcare providers communicate with their patients. We’ve helped make clinics’ physical spaces more warm and welcoming.
No doubt such improvements have made the experiences of being a patient or caregiver better. In fact, many of us have experienced these improvements personally. But there is a healthcare process that, while much less visible and tangible to the average person, offers the possibility of dramatically improving people’s health once we solve it: clinical trials.
Clinical trials and the drug-discovery process overall enable pharmaceutical companies, medical-device companies, doctors, hospitals, and researchers to innovate new and improved ways of treating and caring for people. However, the clinical-trial process is significantly flawed—both for the organizations driving such trials and for patients—so much so that innovation has stalled. Read More