December 16, 2019
Over the last several years, design thinking has gained its fair share of attention as an applied professional practice. In fact, it has gained so much currency in corporate activities that design thinking already heavily influences and is the driving methodology of the team with which I recently began a UX engagement. They even refer to their methodology as a design-thinking framework. However, I frequently see and hear about confusion about design thinking—sometimes even antipathy toward it—among UX professionals who don’t quite get what design thinking is and why it matters, and are concerned that it somehow dilutes the value of User Experience.
In my speaking and teaching, I frequently use the terms design and User Experience interchangeably, explaining that User Experience is an applied, research-oriented approach to design. This calls to mind some of my earlier writings, in which I discussed the nature of design and how we frequently use the term design to describe the characteristics of an object rather than looking at design as a process. However, much of the work of the Design Management Institute focuses on process and value—rather than simply craft. Read More