Whether you’re a UX designer, product stakeholder, or some other kind of curious-minded product professional, you need to know what makes your users tick. My new column Discovery: Insights from UX research is about unearthing what is already there—just waiting for a UX researcher to discover it.
In Discovery, I’ll explore various approaches to gaining insights about your users by employing UX-research methods early in the product-development process. UX research can help you understand what would make your users’ lives easier.
When you’re asking questions during user-research interviews, the key to getting answers that are not tainted by bias depends on what the question is and how you ask it. Taking the time and thought to pose constructive, reflective questions, ensures that participants can provide the information you need to portray an accurate picture of the customer narrative. Encourage participants to take the time to reflect on your questions and ask you for clarification when necessary. Read More
In differentiating an organization’s products from those of its competitors, design innovation is just as important as technology innovation. Both are vital to the continued success of an organization’s products in the marketplace. Successful innovation requires more than just generating a lot of creative ideas. It’s about execution—actually bringing products to market that embody innovative design solutions and deliver business impact.
What is the role of constraints in design innovation? In this article, I’ll discuss three types of constraints: technical constraints, business constraints, and design constraints. According to Charles Eames:
“Design depends largely on constraints. … Here is one of the few effective keys to the design problem—the ability of the designer to recognize as many of the constraints as possible—his willingness and enthusiasm for working within these constraints….” Read More
Much has been written on the difference between innovation and invention. This makes some sense because it seems every company in the world, big or small, is striving for an innovative approach to solving existing problems. However, there is mass confusion about what innovation actually is—especially in the enterprise-software space.
It seems that every consultancy is frothing at the mouth to win the very lucrative opportunities to help organizations solve their digital-transformation problems. And they’re employing our experience-design playbook to do this.
How? In a word: empathy. Hearing and reading about all the latest approaches in technology and sales, empathy is the best new thing—the secret skill that can enable us to reach dizzying, new heights. Empathy could solve world hunger and make us all better people. But the fact that empathy does actually make us better people is lost on most. Empathy can help us innovate more quickly and, ultimately, sell more products, satisfy more customers, and generate greater revenues. Read More