Imagine that you’re driving your luxury car down the road when your front-seat passenger decides to change the radio station, and all of a sudden your car unexpectedly shuts down and comes to a screeching halt. This is exactly what happened to at least one owner of a 2015 Lincoln MKC. How did this happen? The location of the Engine Start/Stop button was where the driver or a passenger could inadvertently hit it. In this day and age of better UX design, how could this design have made it to market? Could usability testing have prevented this?
For our second topic, our panel discusses how to determine whether you’ve completed sufficient user research. How do you know when you’ve completed enough user research to inform product design? Is it a certain number of participants? A certain amount of time? Are we ever truly finished with user research? Read More