UXmatters has published 26 articles on the topic Business Strategy.
This is an excerpt from Chapter 4 of Jim Kalbach’s new book The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs. ©2020, Rosenfeld Media.
In this chapter, you will learn about these plays:
The product marketing manager at a company I once worked for stood up in a meeting to present his strategy. He proceeded to describe the top customer needs that we should support with our solutions. I was thrilled to see him align to a customer-centric model. Read More
Design matters for all businesses. In fact, eight in ten people are willing to pay more for a better customer experience. But, in many organizations, designers don’t have a seat in the C-Suite or any say in making larger business decisions. Often, designers and their business stakeholders don’t even speak the same language.
Time and time again, I see designers underselling their work internally because they don’t know how to show its connection to business strategy. As a consequence, companies fail to fund design work that could be very effective in helping them to tackle competitive threats. Read More
This month in Ask UXmatters, our expert panel discusses how objectives and key results (OKRs) can inform UX design. The panel explores how the use of OKRs differs from traditional requirements gathering. Our panelists then discuss the relationship between OKRs and product strategy and common pitfalls of using OKRs.
We also recommend a couple of books that could help you apply OKRs in your work. Finally, I discuss the importance of keeping business needs in mind. Read More