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Strategy: Business Strategy

UXmatters has published 18 articles on the topic Business Strategy.

Top 3 Trending Articles on Business Strategy

  1. Book Excerpt: The Jobs to Be Done Playbook

    May 18, 2020

    This is an excerpt from Chapter 4 of Jim Kalbach’s new book The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs. ©2020, Rosenfeld Media.

    Chapter 4: Defining Value

    The Jobs to Be Done PlaybookIn this chapter, you will learn about these plays:

    • How to find unmet needs
    • How to create goal-based personas
    • A new way to compare competing solutions
    • How to define a value proposition

    The product marketing manager at a company I once worked for stood up in a meeting to present his strategy. He proceeded to describe the top customer needs that we should support with our solutions. I was thrilled to see him align to a customer-centric model. Read More

  2. Integrating User-Research Findings into Strategy

    Ask UXmatters

    Get expert answers

    A column by Janet M. Six
    November 19, 2018

    This month, the Ask UXmatters expert panel considers how best to make user research relevant to the company vision and integrate the learnings from research into product and corporate strategy. Key discussion points include making user research part of the product design and development lifecycle from the beginning of a project and establishing a clear connection between user research and product and corporate strategy.

    Our experts also discuss the value of aligning on a shared vision and strategy that have user research at their foundation, our ability to influence corporate strategy, as well as the importance of getting out of our silos and involving key stakeholders throughout the user-research process to prevent their perceiving user research as a phase that is separate from the rest of product development. Finally, our experts describe how to become strategic and consider the benefits of having a C-level leader—or at least someone in a very senior position—oversee User Experience. Read More

  3. Strategy Versus Tactics

    3 x 5 UX

    Strategy and tactics in a nutshell

    A column by Liam Friedland
    February 2, 2015

    The idea behind my new UXmatters column, 3 x 5 UX, is an idea that formed several years ago when I was preparing for a Pecha Kucha event. I wanted to document a handful of key UX concepts and share them with the UX team that I lead. Simple visualizations seemed like a promising approach. To constrain my slideware exuberance, I hit upon the idea of using 3 x 5-inch note cards and simple, hand-drawn visualizations as an expressive medium for this content. To keep my drawing skills intact, I typically use 3 x 5 cards to capture ideas, manage my daily to-do lists, and dash out quick sketches. Creating visualizations at that size for my presentation required a minimalist approach and was both challenging and fun. My team enjoyed the presentation, and I thought these cards might have value for a broader audience. Pabini Gabriel-Petit, publisher of UXmatters, agreed and 3 x 5 UX, was born. Read More

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