Top

Strategy: Business Strategy

UXmatters has published 26 articles on the topic Business Strategy.

Top 3 Trending Articles on Business Strategy

  1. Understanding Business Strategy to Drive Design Impact

    December 5, 2022

    Design matters for all businesses. In fact, eight in ten people are willing to pay more for a better customer experience. But, in many organizations, designers don’t have a seat in the C-Suite or any say in making larger business decisions. Often, designers and their business stakeholders don’t even speak the same language.

    Time and time again, I see designers underselling their work internally because they don’t know how to show its connection to business strategy. As a consequence, companies fail to fund design work that could be very effective in helping them to tackle competitive threats. Read More

  2. Book Excerpt: The Jobs to Be Done Playbook

    May 18, 2020

    This is an excerpt from Chapter 4 of Jim Kalbach’s new book The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs. ©2020, Rosenfeld Media.

    Chapter 4: Defining Value

    The Jobs to Be Done PlaybookIn this chapter, you will learn about these plays:

    • How to find unmet needs
    • How to create goal-based personas
    • A new way to compare competing solutions
    • How to define a value proposition

    The product marketing manager at a company I once worked for stood up in a meeting to present his strategy. He proceeded to describe the top customer needs that we should support with our solutions. I was thrilled to see him align to a customer-centric model. Read More

  3. Using Objectives and Key Results to Inform UX Design

    Ask UXmatters

    Get expert answers

    A column by Janet M. Six
    August 23, 2021

    This month in Ask UXmatters, our expert panel discusses how objectives and key results (OKRs) can inform UX design. The panel explores how the use of OKRs differs from traditional requirements gathering. Our panelists then discuss the relationship between OKRs and product strategy and common pitfalls of using OKRs.

    We also recommend a couple of books that could help you apply OKRs in your work. Finally, I discuss the importance of keeping business needs in mind. Read More

Champion Advertisement
Continue Reading…

Columns on Business Strategy

New on UXmatters