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Strategy: Business Strategy

UXmatters has published 23 articles on the topic Business Strategy.

Top 3 Trending Articles on Business Strategy

  1. Using Objectives and Key Results to Inform UX Design

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    A column by Janet M. Six
    August 23, 2021

    This month in Ask UXmatters, our expert panel discusses how objectives and key results (OKRs) can inform UX design. The panel explores how the use of OKRs differs from traditional requirements gathering. Our panelists then discuss the relationship between OKRs and product strategy and common pitfalls of using OKRs.

    We also recommend a couple of books that could help you apply OKRs in your work. Finally, I discuss the importance of keeping business needs in mind. Read More

  2. Book Excerpt: The Jobs to Be Done Playbook

    May 18, 2020

    This is an excerpt from Chapter 4 of Jim Kalbach’s new book The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs. ©2020, Rosenfeld Media.

    Chapter 4: Defining Value

    The Jobs to Be Done PlaybookIn this chapter, you will learn about these plays:

    • How to find unmet needs
    • How to create goal-based personas
    • A new way to compare competing solutions
    • How to define a value proposition

    The product marketing manager at a company I once worked for stood up in a meeting to present his strategy. He proceeded to describe the top customer needs that we should support with our solutions. I was thrilled to see him align to a customer-centric model. Read More

  3. Integrating User-Research Findings into Strategy

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    A column by Janet M. Six
    November 19, 2018

    This month, the Ask UXmatters expert panel considers how best to make user research relevant to the company vision and integrate the learnings from research into product and corporate strategy. Key discussion points include making user research part of the product design and development lifecycle from the beginning of a project and establishing a clear connection between user research and product and corporate strategy.

    Our experts also discuss the value of aligning on a shared vision and strategy that have user research at their foundation, our ability to influence corporate strategy, as well as the importance of getting out of our silos and involving key stakeholders throughout the user-research process to prevent their perceiving user research as a phase that is separate from the rest of product development. Finally, our experts describe how to become strategic and consider the benefits of having a C-level leader—or at least someone in a very senior position—oversee User Experience. Read More

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