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Strategy: Business Strategy

UXmatters has published 12 articles on the topic Business Strategy.

Top 3 Trending Articles on Business Strategy

  1. Humanizing the Enterprise

    Leadership Matters

    Leading UX teams

    June 5, 2017

    Is your company failing to innovate and, consequently, finding itself the target of disruptive innovation? Is the ability to deliver stellar experience outcomes eluding your enterprise? Are you having a hard time attracting and retaining the best employees?

    In today’s rapidly shifting business environment, many large enterprises are struggling with all three of these challenges. The reason: meeting each of these challenges requires a highly engaged workforce and, unfortunately, such workforces are rare.

    If, as a leader within a large enterprise, you need to solve one or more of these problems, you should think about how you can humanize your enterprise and make it a place in which people can do their best work. Read More

  2. Book Review: Creative Change

    Leadership Matters

    Leading UX teams

    July 24, 2017

    Book Cover: Creative ChangeIf you, like most UX professionals, have worked within organizations that seem to respond to User Experience in much the same way that the human body responds to a virus and want to understand why that happens, you should read Creative Change: Why We Resist It… How We Can Embrace It, by Jennifer Mueller, PhD. If you want to understand why organizations struggle with innovation, you should read this book.

    Creative Change is a great book about creativity within organizations that is grounded in solid research. Mueller has been studying creativity for almost twenty years, and her research has revealed that, even though many business leaders lament a lack of creativity and innovation within their organizations, they commonly reject creative, innovative ideas. They tend to be biased against and fail to recognize the value of creative leadership as well, believing that creative leaders lack business acumen. This does not bode well for UX leaders.

    Occasionally, among the many books I read, I discover a book whose ideas are so transformative that I feel impelled to share them with UXmatters readers. This is one of those rare books. Read More

  3. The Future of UX Leadership: Radical Transformation

    Leadership Matters

    Leading UX teams

    October 6, 2014

    This column is the first in a series that will offer insights on how to help companies progress from delivering mediocre user experiences, as is all too common, to producing truly great experiences that differentiate their products and services in the marketplace. Doing so requires a radical transformation in the way business executives and UX teams engage in creating user experiences.

    This series is not about making incremental improvements to the way UX teams work. It is about taking a different approach and driving radical transformation within organizations. No major changes in history have ever come about by playing it safe. Having said this, all of the ideas that we’ll share in this series have proven effective in one business context or another. Read More

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