Business: UX Leadership

Over the last 15 years, I’ve had a recurring conversation with senior UX professionals: “I want to progress in UX, but I’m not sure I really want to manage teams.” It seems to many that the one way up is the management track—and in many organizations, this is the only upward path for UX professionals.

In my long and varied career working on staff within companies and for clients in agencies and consultancies, I have seen many roles in User Experience that need a senior, mature person—some with people-management responsibilities; others that continue to focus on product design. These roles include the following:

• Creative Director
• UX Principal
• Team Leader
• UX Manager
• UX Project Lead

Each of these UX professionals plays a specific role within an organization. For senior UX professionals, their quandary is to work out which role is required when and what role suits them best. Read More

Setting up a UX practice inside any organization—whether small or large—can be a challenge. As a UX leader, to ensure you keep the highest-performing individual contributors on your team, you should make sure they have a clear understanding of what they must do to expand their careers within your organization. While leaders often have a clear growth path inside a company, it is often less clear how individual contributors can nurture their professional career.

For example, in some companies, the only way to advance from an interaction designer, visual designer, UX researcher, or other individual-contributor discipline is to become a manager. But, for individual contributors whose talents are less as people managers and more as superstars in their discipline, who love what they’re doing, and who want to continue to be the best at what they do, their way forward is unclear. Read More

In my last column, I suggested that being a manager of UX is no better—and no worse—than being a great designer or user researcher, but the roles are very different. In fact, as the book The First 90 Days [1] points out, the skills that make you successful as an individual contributor are not the same skills you need as a leader.

Still, I was glad to see that a couple of people who talked with me after reading my column are being offered the opportunity to move into management roles and have decided to take the plunge. They asked me how they could make this transition a positive experience for them, their teams, and their companies. They were asking the right questions. This column discusses what attributes can help someone become a successful first-time UX manager—though these attributes are foundational elements for all managers. Read More