Design: eCommerce Design

For an ecommerce business, conversions are critical. Without sales conversions, your business won’t have cash flow. However, for ecommerce Web sites in the US, only 2.3% of visits convert into purchases. Therefore, designing an ecommerce Web site to achieve higher conversion rates is not a choice, but a necessity.

What strategy should you adopt in designing an enhanced ecommerce user experience? Before deciding, you should conduct a UX needs analysis that is based on your customers’ demands and painpoints. In this article, I’ll describe twelve ecommerce UX strategies that could help improve your ecommerce site’s conversions. Read More

Almost 50% of consumers use their smartphone to search for products and services online. Over 5.2 billion people around the world use the mobile Internet. These usage trends have caused a shift in UX design philosophy, bringing the smallest screens to the fore. Ecommerce sites that are striving for long-term success must prioritize the mobile experience.

What Is Mobile-First Design?

Mobile-first design is an approach to Web-site design and development that is based on a simple premise: initially creating digital products and services for the screens of mobile devices, then adapting them for the desktop. Previously, bigger screens had been our starting point. This new emphasis on mobile user interfaces creates a superior experience for our users. Read More

Are you worried about bounce rates on your ecommerce site? Do you wonder what’s stopping your site’s visitors from converting to customers?

While there are many factors that contribute to high bounce rates, a poor user experience is certainly one of the most common. But, once you know what your customers want, you’ll be able to align your ecommerce site with their expectations and boost your sales effortlessly. To help you achieve this goal, here are seven tips on how to improve your user experience and drive your ecommerce sales:

1. Provide usable navigation and smart search
2. Offer real-time support on all touchpoints
3. Optimize product pages for conversions
4. Support smart visual searches
5. Provide product filters
6. Ensure a smooth checkout experience
7. Optimize your mobile-store user experience Read More