Design: eCommerce Design

In recent years, social ecommerce has rapidly emerged across the world by leveraging social interactions to drive online sales. Examples include influencer-driven shopping on Instagram in the US, Line Shopping’s chat-based social ecommerce in Japan and Thailand, and Pinduoduo’s group-buying model in China.

What I’ve found most interesting is the group-buying model in ecommerce, which originated in the West, but has become extremely successful in the East, especially with platforms such as Pinduoduo. I’ve explored how cultural factors influence this space and why they result in such different outcomes in the ecommerce industry. In this column, I’ll examine how Pinduoduo leverages social elements to design user experiences that influence consumers’ decision-making. Read More

Zara is a global brand that is based in Spain, has a broad audience, and offers its customers an unparalleled shopping experience. Since its inception, Zara has been at the forefront of the online-shopping space. In this article, I’ll share my analysis of the Zara Web site, examining its functional capabilities and design features to better understand how the brand achieves ecommerce success and caters to the needs of modern consumers. Is the Zara Web site truly as convenient and stylish as its clothing? Let’s dive in and find out!

The Zara Home Page

The unconventional home page has both advantages and disadvantages. So before you consider how to implement a similar approach on your Web site without compromising on usability, it’s important that you understand your users and know whether they’ll be able to grasp this design concept. Implementing a unique layout could be appropriate for gaming or fashion-related sites, among others, but it would be odd to see such a layout on the Walmart or Bank of America site. Read More

In ecommerce, first impressions matter, and nothing creates a stronger first impression than compelling product imagery. For online shoppers, high-quality visuals are not just a luxury—they are a necessity.

According to a study by MDG, 67% of consumers communicated that the quality of a product image is ‘very important’ in choosing and purchasing a product. This finding emphasizes that clear, detailed, appealing product images can significantly enhance customer engagement, build trust, and ultimately, drive sales.

While achieving this goal might appear easy initially, you must keep certain content-quality rules in mind. Plus, to reduce churn and increase customer satisfaction, you need to understand some key strategies. In this article, I’ll describe the top seven ways of enhancing the customer experience through the use of product imagery on an ecommerce site. Read More