Design: eCommerce Design

Are you worried about bounce rates on your ecommerce site? Do you wonder what’s stopping your site’s visitors from converting to customers?

While there are many factors that contribute to high bounce rates, a poor user experience is certainly one of the most common. But, once you know what your customers want, you’ll be able to align your ecommerce site with their expectations and boost your sales effortlessly. To help you achieve this goal, here are seven tips on how to improve your user experience and drive your ecommerce sales:

1. Provide usable navigation and smart search
2. Offer real-time support on all touchpoints
3. Optimize product pages for conversions
4. Support smart visual searches
5. Provide product filters
6. Ensure a smooth checkout experience
7. Optimize your mobile-store user experience Read More

Ecommerce is the most lucrative business of our time. Perhaps you had the vision to see the potential and dive into ecommerce with full confidence. You have a great Website, a good product, and a highly competent team. Everything is running smoothly, and you have all the ingredients of success. And yet, your sales seem to have stagnated. You’ve done everything right, but don’t see the growth you anticipated. Are you wondering why?

Most online business owners invest significant resources and energy into attracting and gaining new customers. The key here is to keep an eye on your one-time buyers and try to convert them into loyal customers. In this article, I’ll provide some actionable tips to help you retain your customers. Read More

In this edition of Ask UXmatters, our panel of UX experts discusses whether responsive Web design is really necessary for ecommerce sites and some of the key elements of responsive designs.

Imagine that your company has chosen you to be part of a team that is going to design and build or update an ecommerce Web site. The budget and deadline are tight, and the boss wants to know what is the minimum that you can do to create a strong, profit-building machine. What would you tell him? Would you stay focused only on your existing desktop Web site—or if you’re creating a new site, build for the desktop first—and let your mobile customers deal with it as best they can? Would you build a Web site that is somewhat different on and adapts to each type and size of device? Would you insist on developing a mobile app? And how would you plan to maintain the solution? Read More