UXmatters has published 8 articles on the topic eCommerce Design.
For an ecommerce business, conversions are critical. Without sales conversions, your business won’t have cash flow. However, for ecommerce Web sites in the US, only 2.3% of visits convert into purchases. Therefore, designing an ecommerce Web site to achieve higher conversion rates is not a choice, but a necessity.
What strategy should you adopt in designing an enhanced ecommerce user experience? Before deciding, you should conduct a UX needs analysis that is based on your customers’ demands and painpoints. In this article, I’ll describe twelve ecommerce UX strategies that could help improve your ecommerce site’s conversions. Read More
UX design for an ecommerce Web site is all about creating a pleasant purchasing journey for customers. Because UX design comprehends everything from aesthetics to the design of interactive features, it involves crafting each element of the ecommerce Web site so it leads to a conversion. In fact, as Figure 1 indicates, a Web site’s aesthetics have great influence on its credibility with users.
UX design uses information in the form of text and visual elements to communicate with users and structures the presentation of this information to convey both direct and subliminal messages. These messages evoke certain emotions and desires in the mind of the visitor, which encourages people to make purchases on the Web site. Read More
Almost 50% of consumers use their smartphone to search for products and services online. Over 5.2 billion people around the world use the mobile Internet. These usage trends have caused a shift in UX design philosophy, bringing the smallest screens to the fore. Ecommerce sites that are striving for long-term success must prioritize the mobile experience.
Mobile-first design is an approach to Web-site design and development that is based on a simple premise: initially creating digital products and services for the screens of mobile devices, then adapting them for the desktop. Previously, bigger screens had been our starting point. This new emphasis on mobile user interfaces creates a superior experience for our users. Read More