In user experience, we often write about and discuss conducting research to understand users and their needs, but have focused much less attention on understanding stakeholders and their needs. This turnaround from a traditional development process—which focused almost entirely on gathering stakeholders’ requirements and gave very little consideration to the needs of users—was once necessary. But perhaps the balance has tipped too far in some cases, with our focus almost exclusively on users’ needs and a lack of adequate consideration or understanding of business needs. Designing an effective user experience requires an understanding of the needs of both the business and users and designing a solution that meets them. Read More
UX design encompasses user research, user-interface design, visual design, and content. But what about process design? Why should seasoned companies—whose product-development process hasn’t previously relied on conducting design research—hire UX professionals to help them devise and realize a new business model?
At times, my UX team at Fuzzy Math, has had to convince our clients—particularly those who have been around for a while—of the importance of doing user research before design and explain how it affects the end product. We’ve had to be their UX mentor as well as their design agency. Read More