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Column: Good Questions

UXmatters has published 17 editions of the column Good Questions.

Top 3 Trending Good Questions Columns

  1. 7 Basic Best Practices for Buttons

    Good Questions

    Asking and answering users' questions

    A column by Caroline Jarrett
    May 7, 2012

    Here are my basic best practices for buttons:

    1. Make buttons look like buttons.
    2. Put buttons where users can find them.
    3. Make the most important button look like it’s the most important one.
    4. Put buttons in a sensible order.
    5. Label buttons with what they do.
    6. If users don’t want to do something, don’t have a button for it.
    7. Make it harder to find destructive buttons.

    Nothing particularly revolutionary there, right? Ever since the <button> tag arrived in HTML4, buttons haven’t been especially difficult to create. Despite this, it’s rather easy to find buttons that don’t comply with these basic best practices, so I’m going to dig into them a little deeper in this column. Read More

  2. What Is a Confidence Interval and Why Would You Want One?

    Good Questions

    Asking and answering users' questions

    A column by Caroline Jarrett
    November 7, 2011

    What is a confidence interval? I wanted to know that recently and turned to one of my favorite books: Measuring the User Experience, by Tom Tullis and Bill Albert. And here’s what they say:

    “Confidence intervals are extremely valuable for any usability professional. A confidence interval is a range that estimates the true population value for a statistic.”

    Then they go on to explain how you calculate a confidence interval in Excel. Which is fine, but I have to admit that I wasn’t entirely sure that once I’d calculated it, I really knew what I’d done or what it meant. So I trawled through various statistics books to gain a better understanding of confidence intervals, and this column is the result. Read More

  3. Readability Formulas: 7 Reasons to Avoid Them and What to Do Instead

    Good Questions

    Asking and answering users' questions

    July 29, 2019

    If you’ve ever had your computer give you a readability score or a grade level for something you’ve written, you’ve run a readability formula. Readability formulas are easy to use and give you a number. This combination makes them seductive. But a number isn’t useful if it isn’t reliable, valid, or helpful.

    In this article, we’ll explain how readability formulas work and give you seven reasons why you shouldn’t use them. We’ll also show you better ways to learn whether the people you want to reach can find, understand, and use your content. Read More

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