Column: Good Questions

If you’ve ever had your computer give you a readability score or a grade level for something you’ve written, you’ve run a readability formula. Readability formulas are easy to use and give you a number. This combination makes them seductive. But a number isn’t useful if it isn’t reliable, valid, or helpful.

In this article, we’ll explain how readability formulas work and give you seven reasons why you shouldn’t use them. We’ll also show you better ways to learn whether the people you want to reach can find, understand, and use your content. Read More

Does usability testing work for documents? Our answer is a resounding yes.

In this column, we’ll give you three techniques for having people try out documents or any other stand-alone content. These techniques apply whether your document is on paper or online—for example, as a Web page or a PDF. They apply for both in-person and remote usability testing—especially with moderated remote testing.

What Is a Document?

We’re talking about functional documents that provide information to people—not fiction or poetry. Functional documents include informative banners—such as the ones on many Web sites about how an organization is dealing with COVID-19—legal documents, manuals, notices, official letters, press releases, privacy policies, terms and conditions, and more. Read More

One of the nicest things about being an author is that, from time to time, people write to say they enjoyed our book, Forms that Work: Designing Web Forms for Usability. Of course, I write back and ask what they like about it. And surprisingly often, the reply is “question protocols.” Read More