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Experiences: Search Experiences

UXmatters has published 2 articles on the topic Search Experiences.

Top 2 Trending Articles on Search Experiences

  1. Evaluating the Usability of Search Forms Using Eyetracking: A Practical Approach

    January 23, 2006

    In this article, I’ll present findings from eyetracking tests we did to evaluate the best solutions for label placement in Web forms. Today, forms are the primary—often the only—way users have of sending data to Web sites. Web 2.0 makes extensive use of forms. For example, on Flickr™, Del.icio.us, and Writeboard™—which, by the way, I used when writing this article—users provide all of their tags, comments, and other information using forms. Users submit queries to search engines using forms. Ecommerce sites also rely heavily on forms that let visitors find and purchase products. (I’ve never browsed for books on Amazon®. I always search for them.)

    So, the usability of forms is often massively important to the overall usability of a Web site. That’s why we decided to subject some of these forms to a quick round of eyetracking tests and have analyzed the resulting data to better understand what makes Web forms usable—or unusable.

    We conducted these evaluations in the Consultechnology eyetracking lab. Magda Giacintucci assisted me in conducting the tests and setting up the lab. Three different groups of users participated in the tests. We classified the users by their level of expertise using the Internet—rookie, intermediate, and pro. In the pro group, I included people from my team—from both the programming and user experience groups. I’d like to stress the fact that it was our aim to do these tests quickly and simply, in order to gain practical knowledge that would help us improve the design of forms rather than to do scientific analysis for an academic paper. Read More

  2. Starting from Zero: Winning Strategies for No Search Results Pages

    Search Matters

    Creating the ultimate finding experience

    A column by Greg Nudelman
    February 9, 2009

    Search results pages are some of the most visited pages on typical ecommerce sites—to say nothing of a search engine like Google. Many articles appear each year about optimal search algorithms, database performance, and the like. In contrast, very few publications focus on improving the search experience from the customer’s perspective. My new column Search Matters aims to fill this gap by focusing on:

    • best practices of search user interface (UI) design
    • design patterns and strategies for improved search user interfaces
    • common search UI pitfalls
    • how to use search to provide maximum value to customers and your business
    • practical search UI matters that have strategic impact on your customers’ Web site experience

    Read More

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