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Community: Thought Leaders

UXmatters has published 93 articles on the topic Thought Leaders.

Top 3 Trending Articles on Thought Leaders

  1. Designing for Senior Citizens | Organizing Your Work Schedule

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    A column by Janet M. Six
    May 17, 2010

    In this edition of Ask UXmatters, our experts discuss the following topics:

    Every month in this column, our Ask UXmatters experts answer our readers’ questions about user experience matters. To get answers to your questions about UX strategy, design, or user research in an upcoming edition of Ask UXmatters, please send your questions to us at [email protected].

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  2. Artificial Intelligence and User Experience

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    A column by Janet M. Six
    November 18, 2019

    In this month’s edition of Ask UXmatters, our panel of UX experts discusses how UX design for artificial intelligence (AI) applications differs from designing a traditional application. A panelist warns the questioner about the dangers of over-relying on artificial intelligence instead of defining a product that truly meets users’ needs.

    Our experts then consider the role of User Experience in the creation of AI applications—especially those that rely on machine learning (ML). Their discussion ranges from the importance of user advocacy, the value of doing user research, how to avoid bias, defining high-quality training data, transparency to users, and gaining user trust by ensuring that the user feels in control of an AI application. This column concludes with a brief discussion of the need for UX design best practices for AI applications. Read More

  3. The Relationship Between User Experience and Branding

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    A column by Janet M. Six
    May 18, 2020

    This month in Ask UXmatters, the UX professionals who belong to our panel of experts discuss the relationship between User Experience and branding, comparing their scope and the value they deliver to an organization. Our experts then consider the relationship between User Experience and Customer Experience (CX).

    Our panelists also explore the measurement of brand strategy utilizing KPIs and UX measurements. Plus, they consider the importance of consistency in the brand experience. Finally, our experts look at the impact that all of the touchpoints for a product’s or service’s user experience have on the brand experience. Read More

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