In this edition of Ask UXmatters, our experts discuss whether they are seeing companies’ business models change from being engineering driven to being design driven. In addition, our experts explore what it means to be a design-driven organization and how all members of a product team can impact a product’s UX design.
While some of our experts believe that we are seeing a shift to design-driven organizations, others on our expert panel think we’re actually observing a very different phenomenon. Several of our panelists encourage UX designers to acknowledge the equally important roles of Engineering, Design, and Business, or Product Management, in designing optimal product user experiences. Read More
In this edition of Ask UXmatters, our experts consider what it takes to stand out in the growing field of User Experience. As more and more companies realize the importance of good UX design and hire more designers, many people outside the field of User Experience are attracted to the opportunities this field offers and becoming UX designers. While some have the necessary education and talent to become good UX designers, others do not. Unfortunately, the field of UX design is becoming commoditized because some weak UX designers are willing to work for ridiculously low wages, and companies that aren’t able to discriminate between great, good, and poor designers just go with the least expensive option.
Our expert panel explores how to make yourself stand out in the current competitive environment, making specific recommendations for how and what you should communicate about not only your skills, but also about how your design work can fit within a company’s goals. Because it is important to balance business goals and design goals in our work, we need to consider how our work will affect a company—and maybe society at large—over the long term. Our panelists also encourage designers who are working for companies that do not value them to look for other opportunities. Of course, this discussion could be applied to many fields. Read More
Every month in this column, our Ask UXmatters experts answer our readers’ questions about user experience matters. To get answers to your questions about UX strategy, design, or user research in an upcoming edition of Ask UXmatters, please send your questions to us at [email protected].