Every month in this column, our Ask UXmatters experts answer our readers’ questions about user experience matters. To get answers to your questions about UX strategy, design, or user research in an upcoming edition of Ask UXmatters, please send your questions to us at [email protected].
This month in Ask UXmatters, the UX professionals who belong to our panel of experts discuss the relationship between User Experience and branding, comparing their scope and the value they deliver to an organization. Our experts then consider the relationship between User Experience and Customer Experience (CX).
Our panelists also explore the measurement of brand strategy utilizing KPIs and UX measurements. Plus, they consider the importance of consistency in the brand experience. Finally, our experts look at the impact that all of the touchpoints for a product’s or service’s user experience have on the brand experience. Read More
In this edition of Ask UXmatters, our expert panel considers the benefits of testing low-fidelity and high-fidelity mockups at different stages in the design process. The panel emphasizes the advantages of testing mockups at both levels of fidelity at appropriate points during the design process.
Our experts also explore various ways in which to create mockups and discuss how to use them in a testing environment. In deciding what types of mockups to test, it is important to consider not only the environment in which the application will be tested, but also the culture of the company that is building the application. Read More