In recent years, more and more leaders in the UX community have become convinced that it’s important to focus on UX strategy as a way to deliver greater business value to the organizations for which they work, advance the role of User Experience within their organizations, and get a seat at the C-level table.
Paul Bryan, who is shown in Figure 1, has been instrumental in promoting the profession of UX strategy—through his UX Strategy column on UXmatters, by establishing the UX Strategy and Planning group on LinkedIn, and by organizing the UX STRAT conference—which covers the full spectrum of experience strategy, including UX strategy, customer experience (CX) strategy, and product and service design strategy—and his UX STRAT Masterclasses.Read More
This year, we have been experimenting with the creation of a Sparkle Studio to house and produce a “Make Meaningful Work” show. The creation of this platform would enable us to produce a series of mini-events, including this show, throughout each year.
We want to invite people around the world to participate in the show, discuss various topics relevant to making meaningful work; and experience together the drafting, discussion, rehearsal, and making of the show. We want to create a place where people can experience and reflect on their learnings from the practice of making something meaningful together.
This is an experiment of sorts that aims to move beyond traditional training formats toward one in which we can start making together, then reflect on the relevant practices from that making rather than considering the theory of making first. In this article, we’ll describe and reflect on that experience in its making. Read More
Every month, Ask UXmatters answers questions our readers have about user experience matters. You can read our experts’ responses to your question in an upcoming edition of Ask UXmatters! Just send your question to us at: [email protected]. Read More