Process: Design Process

The era in which user interfaces manifested as passive digital tools is ending. We are entering the era of agentic artificial intelligence (AI). Agentic AI systems do not just wait for users’ clicks or prompts; they actively plan, use tools, and execute multi-step processes to achieve goals on our behalf.

For UX designers, this is a seismic shift. We are no longer designing static screens for users to navigate; we are designing behaviors, trust protocols, and hand-off points for human supervisors. To do this, we must evolve our foundational design frameworks. In this article, I’ll compare the traditional double-diamond design process with an agentic Al approach, explore how to integrate agentic elements into existing UX design methods, and suggest some standard guidelines. Read More

UX designers used to rely on research cycles, gut instinct, and delayed user feedback. Product teams designed first, then learned after launch. That rhythm sort of worked when products moved slowly and user expectations were basic. But that world is gone—or at least, has changed radically. Fast iteration, rising competition, and real-time usage signals have changed how product experiences get shaped. Artificial intelligence (AI) gets the blame—and the credit—for this transformation.

AI is not a shortcut but a planning partner. UX design decisions no longer wait on surveys or rely on guesswork. UX teams can now see how users behave, what they skip, where they drop, and what they prefer before the damage shows up in churn. In this article, I’ll break down how founders and product teams are using AI to improve experience planning, speed up validation, and build products that people actually use. Read More

My last column, “Specifying Behavior,” focused on the importance of interaction designers’ taking full responsibility for designing and clearly communicating the behavior of product user interfaces. At the conclusion of the Design Phase for a product release, interaction designers’ provide key design deliverables that play a crucial role in ensuring their solutions to design problems actually get built. These deliverables might take the form of high-fidelity, interactive prototypes; detailed storyboards that show every state of a user interface in sequence; detailed, comprehensive interaction design specifications; or some combination of these. Whatever form they take, producing these interaction design deliverables is a fundamental part of a successful product design process.

In this installment of On Good Behavior, I’ll provide an overview of a product design process, then discuss some indispensable activities that are part of an effective design process, with a particular focus on those activities that are essential for good interaction design. Although this column focuses primarily on activities that are typically the responsibility of interaction designers, this discussion of the product design process applies to all aspects of UX design. Read More