UXmatters has published 4 articles on the topic Consumer Experiences.
Today, banking apps are in wide use among consumers, not just professionals. Leading banks cooperate with experienced financial technology, or fintech, software-development companies to create efficient banking solutions that can meet the requirements of any customer.
In this era of increased mobility, digital services are becoming more and more popular. Therefore, it is vitally important to offer customers both Web services and mobile apps. Customers want to be able to manage their money in most situations and do it in the easiest way possible: using a mobile app. Their comfort of use greatly depends on a mobile app’s design.
In this article, I’ll consider the importance of UX design when developing mobile-banking solutions. Read More
Today, our reliance on mobile apps has increased radically. According to a 2021 article on TechCrunch, on average, users spend 4.2 hours a day on various applications on their mobile phone. That’s up 30% from just 2019. People’s increasing reliance on mobile apps could prove to be a great business opportunity for both enterprises and small businesses that launch mobile apps to establish a strong mobile presence.
Sounds simple, right? Unfortunately, succeeding in the mobile-app market is not as easy as it might seem. Both the Google Play Store and Apple’s App Store offer millions of apps, and only a few of them manage to retain their target customers. According to Statista, the average retention rate for the most popular app categories falls from 33.8% to 9.3% within the first 30 days of installation. Apart from poor performance and a lack of features, a poor user experience is one potential reason why many mobile apps fail to keep their users hooked over time. If your mobile app doesn’t offer an engaging user experience, people won’t use it again. Read More
Digital advertising has gone through many stages of evolution throughout the years. However, ever since programmatic—that is, data-driven, automated, digital—ad buying has become the norm for the vast majority of all ad spending, UX design has largely been forgotten as an essential element of advertising-platform design. This is the case primarily because highly skilled, experienced traders are now operating the actual campaigns, so there is little need to create intuitive, easy-to-use platforms. If you are an agency or brand with sufficient resources to hire dedicated staff, this is completely fine. However, this means businesses that have smaller budgets often encounter severe challenges when it comes to entering into the digital-consumer activation space. Read More