Experiences: Consumer Experiences

Today, banking apps are in wide use among consumers, not just professionals. Leading banks cooperate with experienced financial technology, or fintech, software-development companies to create efficient banking solutions that can meet the requirements of any customer.

In this era of increased mobility, digital services are becoming more and more popular. Therefore, it is vitally important to offer customers both Web services and mobile apps. Customers want to be able to manage their money in most situations and do it in the easiest way possible: using a mobile app. Their comfort of use greatly depends on a mobile app’s design.

In this article, I’ll consider the importance of UX design when developing mobile-banking solutions. Read More

Over the last decade, the ways in which we experience technology have undergone significant changes. We’ve progressed from checking our email messages in a computer’s Web browser to receiving email notifications on our smartphone. Instant-messaging communication has transitioned from chatting on the desktop application Yahoo Messenger to conversing with family and friends in WhatsApp groups. Social-media apps on smartphones have transformed to become instantaneous broadcasts of our life experiences. Marking an important paradigm shift, technology has influenced every aspect of our communications, from shopping to education to gaming.

The rapid growth of smartphones and advancements in their operating systems have resulted in a surge in mobile-app usage and our increasing dependency on these apps. However, some app-development companies have misused UX design principles and even our understanding of human psychology to boost their profits—particularly major organizations and especially those in the social-media industry. Read More

Digital payments have become ubiquitous in our everyday lives, and this trend is global. Convenience and security are key factors when users choose a specific payment application to meet their needs. However, cultural nuances impact the ways in which service providers prioritize these factors, leading to differences in their product offerings and user experiences.

Traditionally, the Western world has prioritized security in payment systems, while the Eastern world has emphasized convenience. Although this might seem like a generalization, it captures common trends in different markets and highlights the diversity in user experiences. Read More