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Experiences: Consumer Experiences

UXmatters has published 5 articles on the topic Consumer Experiences.

Top 3 Trending Articles on Consumer Experiences

  1. Designing Mobile Banking Apps

    July 25, 2022

    Today, banking apps are in wide use among consumers, not just professionals. Leading banks cooperate with experienced financial technology, or fintech, software-development companies to create efficient banking solutions that can meet the requirements of any customer.

    In this era of increased mobility, digital services are becoming more and more popular. Therefore, it is vitally important to offer customers both Web services and mobile apps. Customers want to be able to manage their money in most situations and do it in the easiest way possible: using a mobile app. Their comfort of use greatly depends on a mobile app’s design.

    In this article, I’ll consider the importance of UX design when developing mobile-banking solutions. Read More

  2. 5 Ways Augmented Reality Can Increase Ecommerce Sales

    May 8, 2023

    Ultimately, the success of an ecommerce business depends primarily on its ability to attract and retain customers. One way to attract and retain customers consistently is to provide a great customer experience. In recent years, augmented reality (AR) has emerged as a powerful tool for achieving this goal.

    AR can help boost ecommerce sales by offering innovative ways of providing customers with extensive product information. Customers are more likely to purchase when they have an in-depth understanding of a product. According to research, creating AR experiences for products can increase conversion rates by up to 94%.

    In this article, I’ll explore five ways in which AR can increase ecommerce sales and transform the ways in which customers shop online. Read More

  3. Superior User Experience Can Democratize SaaS-Based Ad Tech

    May 9, 2022

    Digital advertising has gone through many stages of evolution throughout the years. However, ever since programmatic—that is, data-driven, automated, digital—ad buying has become the norm for the vast majority of all ad spending, UX design has largely been forgotten as an essential element of advertising-platform design. This is the case primarily because highly skilled, experienced traders are now operating the actual campaigns, so there is little need to create intuitive, easy-to-use platforms. If you are an agency or brand with sufficient resources to hire dedicated staff, this is completely fine. However, this means businesses that have smaller budgets often encounter severe challenges when it comes to entering into the digital-consumer activation space. Read More

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