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Experiences: Consumer Experiences

UXmatters has published 4 articles on the topic Consumer Experiences.

Top 3 Trending Articles on Consumer Experiences

  1. Design Mistakes That Hurt Your Web Site’s Conversion Rates

    March 21, 2022

    To run a successful business in today’s world, you need a strong Web site that reaches your potential clients and customers, both locally and across the globe. Your Web site can make the difference between a loyal, lifelong customer and a one-time shopper.

    Whether your Web site gives you a competitive advantage that helps you capture your target audience’s hearts—and wallets—depends on both its overall user experience and its user interface. Together, the user experience and the user interface determine the quality of the users’ interactions with your Web site and, thus, their response to the site. A successful Web site must take into account both the user experience and the user interface to ensure that the user’s entire journey is satisfying and enjoyable.

    To ensure that your organization’s Web site converts, you must avoid some common design mistakes that I’ll describe in this article. Read More

  2. Superior User Experience Can Democratize SaaS-Based Ad Tech

    May 9, 2022

    Digital advertising has gone through many stages of evolution throughout the years. However, ever since programmatic—that is, data-driven, automated, digital—ad buying has become the norm for the vast majority of all ad spending, UX design has largely been forgotten as an essential element of advertising-platform design. This is the case primarily because highly skilled, experienced traders are now operating the actual campaigns, so there is little need to create intuitive, easy-to-use platforms. If you are an agency or brand with sufficient resources to hire dedicated staff, this is completely fine. However, this means businesses that have smaller budgets often encounter severe challenges when it comes to entering into the digital-consumer activation space. Read More

  3. Designing Mobile Banking Apps

    July 25, 2022

    Today, banking apps are in wide use among consumers, not just professionals. Leading banks cooperate with experienced financial technology, or fintech, software-development companies to create efficient banking solutions that can meet the requirements of any customer.

    In this era of increased mobility, digital services are becoming more and more popular. Therefore, it is vitally important to offer customers both Web services and mobile apps. Customers want to be able to manage their money in most situations and do it in the easiest way possible: using a mobile app. Their comfort of use greatly depends on a mobile app’s design.

    In this article, I’ll consider the importance of UX design when developing mobile-banking solutions. Read More

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