September 7, 2015
This is an excerpt from Mona Patel’s new book, Reframe: Shift the Way You Work, Innovate, and Think. 2015 Lioncrest Publishing.
Excerpt from Chapter 7: The Reframework: Just Do WIT
Why isn’t innovation happening? Why does your business have user experience issues? Why aren’t customers in love with your brand? I believe it is because the people on your team, including you, are preventing it from happening. The problems are poorly defined.
People have closed, biased perspectives and are not seeing the problem or opportunity space clearly. There’s not enough time spent and respect given to exploration, ideation, creativity, and the harder parts of the design process including evaluating, refining, and even failing.
This all changes with reframing. Designing a new frame around the same circumstances allows new perspectives and ideas to emerge. Constantly seeing things with a new frame allows all problems to feel solvable and become opportunities for creative problem solving. Read More