Martina is a User Experience consultant with over 15 years of experience in interactivity for the Web, desktop, TV, and mobile devices. She specializes in user-centered design, experience strategy, and qualitative design research. Martina helps Fortune 100 and start-up companies across a wide range of sectors develop new products and services or measurably improve existing ones. She holds an MA in Applied Imagination from Central Saint Martins, where she conducted research into methods for multidisciplinary collaboration to support creativity and innovation. An active participant in the UX community, Martina co-founded UX Tuesday, mentors at Method Design Lab and Seedcamp to bring UX expertise to startups, serves on the UK UXPA committee, and regularly organizes and speaks at events. She is co-author, with James O’Brien, of Communicating the UX Vision: 13 Anti-Patterns That Block Good Ideas.